
Urgent Hiring: Category Brand Manager
2 weeks ago
Role - Category Brand Manager
Location - Hyderabad
Responsibilities
- Develop and execute branding strategies for assigned product categories to increase awareness, preference, and market share.
- Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats.
- Collaborate with product development and category management teams to ensure brand alignment.
- Lead the creation of compelling brand stories and campaigns tailored to each category.
- Oversee ATL/BTL/digital campaigns and evaluate performance through KPIs and ROI metrics.
- Ensure consistency in brand messaging across channels and touchpoints.
Note - Candidates with Job Titles as Customer Marketing Manager ( CMM ), Brand Manager From FMCG & NON FMCG Companies like Apparels , Consumer electronics ,Travel, Omni Channel preferable
- Immediate Joiners / Candidates with Short Notice Preferable.
Key Skills -
- Amplification of new launches
- Listing as per positioning
- G2M strategy for new products
- Social and customer activation
- Collaboration with companies on long term activities and events
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