Area Sales Manager

6 hours ago

Chennai, Tamil Nadu, India Cookd Full time

About Cookd

Cookd is a new-age consumer brand building masalas differently in a category dominated by legacy players. We build outcome-driven cooking solutions that help people cook great meals at home. We are scaling aggressively across Retail, Quick Commerce, and D2C, and retail expansion is a key focus for us.

The Role

We are hiring an Area Sales Manager to own Cookd's retail business across Tamil Nadu, covering both Modern Trade and General Trade. This is a high-ownership, on-ground execution role focused on distribution expansion, in-store execution, and consistent sales growth.

What you will be responsible for

  • You will own primary and secondary sales targets for your assigned area.
  • You will manage and grow the distributor network, including appointments, target setting, beat planning, and overall distributor hygiene.
  • You will drive numeric and weighted distribution by adding new outlets and improving availability across existing stores.
  • You will ensure strong in-store execution including visibility, shelving, and adherence to trade plans.
  • You will manage Modern Trade execution in your region and ensure consistent store-level performance.
  • You will lead and coach the frontline sales team (Sales Officers / Executives) and improve their productivity.
  • You will track market feedback, competitor activity, pricing issues, and ensure regular reporting.

What we expect from you

  • You have solid FMCG sales experience across General Trade and exposure to Modern Trade execution.
  • You are comfortable managing distributors and field sales teams.
  • You understand retail metrics such as primary and secondary sales, outlet coverage, and visibility.
  • You operate with high ownership and are comfortable spending significant time in the market.
  • You are willing to travel extensively across Tamil Nadu as required.

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