Area Sales Manager

1 week ago


Gurgaon, Haryana, India SEAD REALTY Full time ₹ 4,20,000 - ₹ 6,00,690 per year

We are looking for an energetic, hands-on Sales Executive / Manager to drive market penetration and sales for Camel Beer across Haryana.

This role is ideal for someone who understands the regional alcobev ecosystem and is hungry to build a brand from the ground up.

Key Responsibilities

  • Drive on-ground sales for Camel Beer across Haryana.

  • Identify & onboard retail outlets (L-12C, L-2BF, etc.), liquor vends & horeca (bars, cafés, restaurants).

  • Ensure proper distribution, placement, and visibility across assigned territories.

  • Build strong relationships with vendors, store managers & key accounts.

  • Track competitor activity, pricing & offers to stay market-sharp.

  • Conduct regular market visits & sampling activity to grow demand.

  • Monitor stock movement, ensure timely replenishment, and prevent stockouts.

  • Support activations, promotions, and in-market campaigns.

  • Work closely with distributor teams for billing, collection, and order execution.

Qualifications

1–4 years of experience in beer/alcohol/beverage/FMCG sales — beer experience strongly preferred.

  • Strong understanding of Haryana liquor market structure.

  • Existing network in retail & horeca is a strong advantage.

  • Ability to hustle, negotiate, and build partnerships.

  • Ability to travel extensively within Haryana.

  • Knowledge of excise framework & processes is a plus.

Job Type: Full-time

Pay: ₹35, ₹50,057.76 per month

Work Location: In person


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