Area Sales Manager
1 week ago
We are looking for an energetic, hands-on Sales Executive / Manager to drive market penetration and sales for Camel Beer across Haryana.
This role is ideal for someone who understands the regional alcobev ecosystem and is hungry to build a brand from the ground up.
Key Responsibilities
Drive on-ground sales for Camel Beer across Haryana.
Identify & onboard retail outlets (L-12C, L-2BF, etc.), liquor vends & horeca (bars, cafés, restaurants).
Ensure proper distribution, placement, and visibility across assigned territories.
Build strong relationships with vendors, store managers & key accounts.
Track competitor activity, pricing & offers to stay market-sharp.
Conduct regular market visits & sampling activity to grow demand.
Monitor stock movement, ensure timely replenishment, and prevent stockouts.
Support activations, promotions, and in-market campaigns.
Work closely with distributor teams for billing, collection, and order execution.
Qualifications
1–4 years of experience in beer/alcohol/beverage/FMCG sales — beer experience strongly preferred.
Strong understanding of Haryana liquor market structure.
Existing network in retail & horeca is a strong advantage.
Ability to hustle, negotiate, and build partnerships.
Ability to travel extensively within Haryana.
- Knowledge of excise framework & processes is a plus.
Job Type: Full-time
Pay: ₹35, ₹50,057.76 per month
Work Location: In person
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