Performance Marketing Manager

2 days ago

Remote, India Origami Consulting Full time

Growth Leader / Head of Performance Marketing (Hands-On, E-commerce/Affiliate Focus)

About the Role

We're building a performance-driven commerce ecosystem powered by 2,000+ global brands through premium affiliate and direct integrations. We're looking for a hands-on Growth Leader who can set up the entire growth stack, personally drive traffic and conversions, and build a small internal team to scale what works.

This is not a "manager-only" role—we want someone who can execute, optimize, analyze, and then train others to replicate and expand those results. You'll work directly with the founders to own growth end-to-end—from feed-based monetization and performance campaigns to conversion funnels, analytics, and team building.

Key Responsibilities

  • Set up complete growth infrastructure: analytics, pixels, event tracking, conversion funnels, ad accounts, and feed tracking systems.
  • Personally run paid campaigns (Google, Meta, TikTok, Pinterest, Native, Reddit, etc.) to drive targeted traffic and measurable conversions.
  • Optimize performance and audience segmentation for maximum ROI and revenue growth.
  • Leverage our commerce ecosystem of 2,000+ brands and integrate new ones strategically to scale monetization.
  • Build traffic loops across paid, organic, influencer, and content channels.
  • Hire, mentor, and train a small team of media buyers, growth analysts, and performance specialists.
  • Own all performance metrics—traffic, CTR, conversion rate, CAC, and ROAS.
  • Maintain brand and feed confidentiality while ensuring compliance with platform and network policies.

Skills & Experience

  • 6–10 years of experience in performance marketing, growth hacking, or affiliate traffic acquisition.
  • Proven ability to personally drive traffic and conversions across multiple paid channels.
  • Deep understanding of commerce feed monetization and affiliate optimization.
  • Strong knowledge of tracking systems (GA4, GTM, attribution platforms, etc.).
  • Skilled in ad optimization, audience targeting, and retargeting strategy.
  • Analytical mindset—uses data to test, learn, and scale quickly.
  • Experience in e-commerce, affiliate marketing, or feed-based platforms preferred.
  • Comfortable working directly with founders in a fast-moving, outcome-driven environment.

Key Performance Indicators (KPIs)

  • Growth in quality traffic and conversions.
  • Improved ROAS and lower CAC.
  • Expansion of affiliate revenue via optimized feed utilization.
  • Team performance and scalability of campaigns.

Job Type: Full-time

Pay: ₹352, ₹1,502,887.14 per year

Benefits:

  • Health insurance
  • Provident Fund
  • Work from home

Work Location: Remote

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