Email Marketing

1 week ago

Jaipur, Rajasthan, India CIMET Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Role & responsibilities:

Email Marketing

  • Plan, build, and execute B2C and B2B email campaigns (EDMs, newsletters, retargeting, and offer based communications).
  • Manage email templates, segmentation, and automation workflows within the company CRM.
  • Collaborate with the design and content teams to develop visually engaging and compliant creatives.
  • Optimise subject lines, CTAs, and send times for maximum open and click-through rates.
  • Conduct A/B testing on campaign elements and report on performance metrics (CTR, conversions, unsubscribe rates, etc.).
  • Ensure compliance with SPAM Act 2003, Privacy Act 1988, and company guidelines in all communications.

CRM Management

  • Maintain and update customer databases, ensuring data accuracy, segmentation, and hygiene.
  • Set up automation and triggers for retargeting, drop-off journeys, and lead nurturing flows.
  • Work closely with Sales, Product, and Operations teams to ensure CRM data aligns with campaign and reporting needs.
  • Generate and share weekly CRM analytics and performance reports.

Technical & HTML Support

  • Use basic HTML/CSS to edit or troubleshoot email templates and landing pages.
  • Assist with API integrations or tagging (where required) to ensure campaign tracking and data flow accuracy.
  • Collaborate with IT or DevOps for CRM-related feature updates or issue resolution.

Skills and Experience:

  • 35 years of experience in email marketing and CRM management. Experience using platforms such as HubSpot, Salesforce, Mailchimp, or ActiveCampaign.
  • Working knowledge of HTML and CSS (enough to edit templates or troubleshoot errors).
  • Strong understanding of email analytics and deliverability best practices.
  • Familiarity with marketing automation, segmentation, and lead lifecycle management.
  • Excellent attention to detail, organisational, and project management skills.
  • Understanding of Australian marketing compliance standards (SPAM Act, Privacy Act, ACCC).

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