Marketing Manager

2 weeks ago

Bengaluru, Karnataka, India Shravanthi Constructions Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Summary:

We are seeking a results-driven Marketing Manager to develop and implement marketing strategies that increase brand awareness, generate qualified leads, and support business development initiatives within the construction industry. The ideal candidate will have a deep understanding of B2B marketing, experience with industrial or real estate marketing, and a proven ability to align marketing campaigns with sales goals.

Role & responsibilities:

  • Marketing Strategy & Planning

  • Develop and execute annual and quarterly marketing plans aligned with business goals.

  • Conduct market research to identify trends, competitor analysis, and customer insights.

  • Define target audience and positioning strategies for various construction services/products.

  • Brand Management

  • Build and maintain a strong brand presence across all digital and offline channels.

  • Ensure consistent branding across marketing materials, signage, and communication tools.

  • Lead Generation & Campaigns

  • Plan and execute lead generation campaigns via email marketing, Google Ads, social media, and offline channels.

  • Collaborate with the sales team to develop targeted content and promotions.

  • Digital Marketing

  • Manage website content, SEO/SEM strategies, and performance analytics.

  • Oversee social media channels (LinkedIn, Facebook, Instagram) for engagement and outreach.

  • Create and manage Google My Business and online directory listings.

  • Event & PR Management

  • Plan and coordinate industry trade shows, exhibitions, client events, and site visits.

  • Build relationships with media, PR agencies, and industry influencers.

  • Content Creation

  • Oversee development of marketing collateral including brochures, case studies, videos, and presentations.

  • Collaborate with graphic designers, content writers, and videographers.

  • Vendor & Budget Management

  • Manage external marketing agencies and vendors.

  • Monitor and optimize marketing budgets and ROI tracking.

Requirements:

  • Bachelors/Masters degree in Marketing, Business Administration, or a related field.
  • Minimum 5 years of marketing experience, preferably in construction, real estate.
  • Strong understanding of construction industry trends and client needs.
  • Excellent communication, negotiation, and leadership skills.
  • Proficiency in digital marketing tools (Google Ads, Analytics, CRM systems, etc.).
  • Ability to work cross-functionally with sales, operations, and design teams.

Preferred candidate profile:

  • Experience with AutoCAD, Revit, or construction-specific tools is a plus.
  • Familiarity with tendering processes, BOQs, and technical documentation.

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