ISP Performance Marketing Specialist

ISP
Performance Marketing Specialist
Role Profile
Location: Bangalore, India
Purpose of Role
The main purpose of the role is to drive various marketing initiatives, enhance school enrolments and optimise overall digital marketing performance to drive admission growth across ISP schools in our region.

ISP Principles
Begin with our children and students.
Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect.
We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively.
We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible.
We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously.
Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP Performance Marketing Specialist - Key Responsibilities
As the Performance Marketing Specialist
,
you will be responsible for supporting our
demand generation and growth initiatives across 10+ schools.
As a key member of the marketing team, you will be responsible for
crafting and executing regional marketing strategies
that
build brand awareness
,
generate demand
, and
drive customer acquisition and growth
. This role is highly collaborative, requiring
close alignment with the regional marketing team and local agencies
to tailor campaigns for the unique needs of our local markets.

• Regional Marketing Strategy: Develop, deliver and optimise the regional digital performance marketing strategy following clear goals and objectives that closely align with growth targets and regional nuances.
• Demand Generation & Campaign Execution: Own the development and execution of multi-channel marketing campaigns through digital channels and initiatives that drive customer acquisition and retention. Scaling campaigns across paid, organic and referral channels.
• Data Analysis & Reporting: Define, track and report on key metrics for success, including campaign performance, lead quality and pipeline contribution.
• Budget Management: Support the management of the marketing budget, ensuring efficient spend across campaigns and vendors. Optimising budget for maximum ROI.
• Testing & Optimisation – Identifying and executing growth opportunities, testing new initiatives to improve marketing performance and ROI. Leveraging AI to enhance operations, creative output and data driven decision making.
• Cross-Functional Collaboration & Stakeholder Alignment: Collaborate closely with relevant teams to ensure regional initiatives support our overarching digital strategy, customer success, and enrolment objectives.
• Agency Management – Drive performance and accountability with relevant partner agencies. Challenging them to deliver exceptional results for ISP.

Skills, Qualifications And Experience

• Education: University degree, with specialisation in Marketing preferred.
• 7+ years' experience in performance marketing.
• Proven experience of scaling digital marketing capabilities and optimising performance and ROI.
• Experience of using key performance marketing platforms including Meta Business Manager, Google Ads, Google Analytics, Tag Manager, Google Search Console, and HubSpot.
• Demonstrable experience of managing marketing agencies.
• Experience working in a global, matrix organisation.
• Exceptional communication and project management skills.
• Strong understanding of analysis and optimisation processes across key marketing platforms.
• Strong project management, communication and organisational skills.

ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years' employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging
ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.