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Product Marketing Manager
2 weeks ago
Role: Product Marketing Manager
Job Type: Full-Time
Location: Gurugram
About Fitty
: Fitty is a new-age wellness brand from
Fitelo
, a trusted name in Indian health and wellness. We're here to support ambitious young Indians with premium, natural, and convenient weight loss solutions designed for modern, busy lifestyles. Focused on aesthetic goals, Fitty blends effectiveness with ease, all while staying authentic, reliable, and digitally connected to our community.
About the role:
We are looking for a creative and strategic Product Marketing Manager to lead product launches and brand storytelling across categories. The role requires a deep understanding of consumer insights, strong messaging and positioning skills, and the ability to translate product benefits into impactful campaigns. You will own the go-to-market strategy, shape communication across channels, and collaborate with product, design, and performance teams to ensure successful product rollouts and sustained growth.
Specifically this role will involve
:
● Developing product positioning, messaging, and unique brand stories by deeply understanding ingredients, benefits, competition, and consumer needs.
● Designing and executing 30–60–90 day go-to-market strategies for new launches across digital and offline channels.
● Creating persuasive content including website copy, packaging claims, campaign ideas, email/SMS flows, and ad copy.
● Collaborating with designers to bring packaging, creatives, and social media campaigns to life while ensuring brand voice consistency.
● Planning and executing launch campaigns across social, influencer, performance marketing, and ATL/BTL channels.
● Partnering with product development, operations, and sales teams to ensure smooth launches and market alignment.
● Tracking and analyzing campaign performance across awareness, engagement, and conversion metrics; optimizing strategies for impact.
Ideal candidate will have
:
● 3–6 years of experience in Product Marketing or Brand Marketing within D2C, FMCG, or consumer-focused startups.
● Proven experience in taking products from concept to launch with measurable success.
● Strong skills in storytelling, copywriting, and creative ideation.
● Understanding of multi-channel marketing including social, performance, influencer, email, and ATL/BTL. ● Analytical mindset to measure campaign performance and pivot quickly when needed.
● Ability to balance brand building with performance-driven marketing.
● Startup-ready mindset: ownership, agility, and ability to juggle multiple projects.
Qualifications
:
● Bachelor's degree in Marketing, Business, Communications, or related field.
● MBA or post-graduate specialization in Marketing/Brand Management will be an added advantage.
