Manager - Digital Marketing
5 days ago
We are seeking a talented individual to join our Digital Marketing Team at Marsh .This role will be based in Mumbai .This is a hybrid role that has a requirement of working at least three days a week in the office
Manager - Digital Marketing
We will count on you to:
- Conduct SEO opportunity analysis and benchmarking across 100s of business lines and regional/country websites.
- Support SEO team with development and implementation of on-page and technical SEO improvements using tools such as SEMrush, AHRefs, and Screaming Frog.
- Support and optimize Google Ads, Microsoft Ads, YouTube, and PMAX campaigns, including audience targeting, bidding strategies, and ad copy refinement.
- Perform keyword, search intent, and topic research using both traditional tools and Gen AI-assisted approaches to support campaign ideation and content strategies.
- Create and maintain dashboards and performance reporting in Looker Studio, Power BI, GA4, and Adobe Analytics.
- Coordinate with in-market teams, legal, and content owners to deliver campaign assets and optimise pages via Adobe Experience Manager (AEM).
- Ensure tasks are prioritized and delivered via Wrike and/or Adobe Workfront in collaboration with regional marketers and agency partner
- Stay up to date with changes in search algorithms, paid ad policies, AI search evolution, and analytics trends.
What you need to have
- 4–6 years of hands-on experience in SEO and Paid Search (Google and Microsoft Ads) within a large enterprise or agency environment.
- Proven ability to conduct SEO audits and competitive gap analysis.
- Demonstrable experience planning and activating paid media campaigns across multiple geographies and business lines.
- Strong analytical mindset with experience in GA4, Adobe Analytics, Power BI, and Looker Studio.
- Familiarity with Adobe Experience Manager (AEM) or similar enterprise CMS platforms.
- Advanced skills in keyword research, especially in the context of AI-driven search behavior (e.g. Google SGE, ChatGPT prompts).
- Excellent written and verbal communication in English, with the ability to simplify complex findings for non-technical stakeholders.
- Strong project/time management skills and experience working across multiple time zones and stakeholders.
What makes you stand out?
- Experience developing integrated digital marketing campaigns that effectively drive qualified leads and conversions
- Demonstrated success as a strategic advisor to marketing teams, elevating their digital marketing capabilities
- Relevant qualifications/certifications in Agile program/project management, analytics tools, and digital delivery strategies
Why join our team:
- We help you be your best through professional development opportunities, interesting work and supportive leaders.
- We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
- Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.
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