Social & Performance Marketing Executive

6 days ago

Noida, Uttar Pradesh, India Brite Edge - Brite Neon Signs Pvt. Ltd. Full time ₹ 38,000 - ₹ 48,000 per year

About the Role

Brite Škoda is looking for a dynamic Social & Performance Marketing Executive to lead and manage all digital marketing initiatives for the dealership. This role requires a strategic thinker with strong execution abilities, capable of planning and running full-funnel social media and performance campaigns while maintaining the brand's premium identity.

The ideal candidate will own end-to-end digital presence for Brite Škoda — from weekly/monthly content calendars to targeted ad campaigns and lead generation — working closely with the Directors and Dealer Principals.

Key Responsibilities

1. Social Media Planning & Content Management

  • Develop weekly and monthly social media plans aligned with Brite Škoda's objectives.
  • Integrate and adapt OEM (Škoda Auto India) content and campaign guidelines into dealership-level plans.
  • Create sustained digital presence through regular posts, reels, customer stories, event highlights, and service promotions.
  • Work directly with designers/agencies to brief, conceptualize, and oversee content creation.
  • Ensure timely posting across platforms (Instagram, Facebook, LinkedIn).

2. Performance Marketing & Lead Generation

  • Plan, execute, and optimize paid campaigns across Google Ads and Meta Ads for both sales and after-sales objectives.
  • Define target audiences, create ad sets, and run performance-driven campaigns.
  • Track CPL, CPA, ROAS, and key campaign metrics.
  • Generate high-intent leads and coordinate with the sales team for lead response, tracking, and conversion.
  • Build custom remarketing audiences and run retargeting funnels.

3. Reporting & Analysis

  • Prepare weekly and monthly performance reports covering lead flow, engagement, ad spends, and conversions.
  • Analyse data to identify opportunities for scaling campaigns and improving cost efficiency.
  • Present key insights to Directors and Dealer Principal for decision-making.

4. Brand Coordination & Compliance

  • Maintain consistency with Škoda brand guidelines and marketing mandates.
  • Collaborate with internal teams and OEM representatives for new campaign rollouts.
  • Ensure all creatives and messaging reflect Brite Škoda's premium positioning.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 2–4 years of experience in social media or performance marketing (automotive experience preferred but not mandatory).
  • Strong understanding of Meta Ads Manager, Google Ads, and analytics tools.
  • Creative mindset with strong communication and coordination skills.
  • Ability to multitask and manage timelines across several campaigns.
  • Data-driven approach with a good grasp of digital KPIs and optimization practices.

What We Offer

  • A fast-growing and accelerating role.
  • Opportunity to work directly with the Directors and Dealer Principal of Brite Group.
  • A dynamic role with autonomy to ideate, conceptualize, and execute digital campaigns.
  • A premium brand environment backed by Škoda Auto India.
  • Fast-paced growth and learning across both social and performance marketing.

Job Type: Full-time

Pay: ₹38, ₹48,000.00 per month

Work Location: In person

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