Performance Marketing Executive
9 hours ago
We are seeking a highly skilled Performance Marketing Specialist with deep expertise in Meta Ads (Facebook/Instagram) and Google Ads. The ideal candidate should have a proven track record of planning, executing, optimizing, and scaling paid media campaigns focused on ROI, lead generation, and customer acquisition.
Key Responsibilities
Campaign Strategy & Planning
Develop performance marketing strategies across Meta Ads and Google Ads aligned with business goals.
- Create full-funnel campaign plans including awareness, consideration, and conversion objectives.
Conduct competitor and market research to identify opportunities.
Campaign Execution
Set up, manage, and optimize campaigns on: o Meta Ads Manager (Facebook & Instagram) o Google Ads (Search, Display, YouTube, Performance Max, Remarketing)
Write effective ad copy, select creatives, and coordinate with design teams.
Optimization & Performance Management
Continuously monitor campaign performance and optimize for: o CPL, CPA, ROAS, CTR, CVR o Quality of leads and customer acquisition cost
Perform A/B testing on creatives, audience segments, and landing pages.
Analytics & Reporting
Track and report campaign data with precision using: o Google Analytics (GA4) o Meta Ads Manager insights o Google Tag Manager (GTM)
Generate weekly/monthly performance reports with actionable insights and recommendations.
Budget & ROI Management
Manage monthly budgets efficiently across multiple platforms.
Ensure maximum ROI with controlled spend and optimal allocation across campaigns.
Collaboration
Work closely with the sales, product, and creative teams to ensure campaign alignment.
- Suggest landing page improvements to enhance conversion rates.
Qualifications
- Bachelor's degree in marketing or related field
- 2 - 3 years of relevant experience
- Strong analytical, communication, time-management and creativity skills
- Strong ability to focus on customer/market and take initiative Experience with social media
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