New Business Lead – Branding

2 weeks ago

Mumbai, Maharashtra, India BigBrandTheory Full time ₹ 5,00,000 - ₹ 8,00,000 per year

BBT is India's most awarded design & branding studio with 20+ years of legacy and marquee clients across industries. To take our growth to the next level, we're seeking a
New Business Lead – Branding
who thrives on opening doors, building CXO-level conversations, and converting new accounts into long-term relationships.

This is not a typical "sales" role — it is about
concept selling
,
brand storytelling
, and
creating trust in boardrooms
. The person must love hunting for opportunities, be resilient in long sales cycles, and have the presence to influence senior decision makers.

This is not a typical sales role. It is about consultative selling, brand storytelling, and creating trust in boardrooms. The person must enjoy hunting for opportunities, be resilient in long sales cycles, and have the presence to influence senior decision makers.

Role :-

The role involves identifying and acquiring new clients by targeting CXOs, CMOs, and founders across sectors like BFSI, real estate, technology, and consumer. Success depends on the ability to proactively reach out through networks, LinkedIn, industry events, and referrals, while shaping every conversation around the client's brand and business challenges. It is expected that the New Business Lead will diagnose problems, frame BBT as the right solution partner, and craft compelling narratives that connect branding to measurable growth outcomes.

Once conversations are opened, the person will anchor pitches and proposals with our strategy and creative teams, and take responsibility for converting them into live engagements. Ownership of the pipeline and quarterly acquisition targets is central to the role, along with tracking competitor moves and industry trends and feeding those insights back into the leadership team.

Profile We're Looking For:-

We are seeking someone with six to ten years of experience in business development for branding, advertising, consulting, or creative industries. The ideal profile is someone who has already proven success in acquiring new logos rather than only farming existing accounts. They must bring strong communication, storytelling, and CXO engagement skills, along with the ability to sell ideas and concepts rather than pre-packaged services. Confidence, resilience, and a strong drive for growth are essential. A good personal network in marketing and brand circles will be an advantage.

What success looks like in 90 days:-

In the first ninety days, success will look like building a target list of 50 to 100 prospects, setting up discovery conversations, sharpening the pitch with leadership, and converting at least two to three new accounts into live projects. By the end of the first quarter, the person should be consistently opening high-quality conversations with CXO-level prospects and delivering on agreed revenue targets.

What we offer:-

This is an opportunity to work with one of India's top design studios, with access to high-level creative leadership and global case studies to strengthen every pitch. The role comes with a competitive salary, performance-linked incentives, and the chance to build long-term partnerships with some of the most ambitious brands in the market.

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