Brand Lead

Title - Brand Lead

Location - Mumbai/Bangalore

Reporting - VP Growth

Role type - Full time

Compensation - upto 35 LPA

About the employer brand:

One of India's fastest-growing fenestration companies, transforming living spaces with innovative, design-led window and door solutions. Headquartered in Hyderabad, they have delivered 800+ projects through a network of 150+ fabricators across 100+ locations nationwide. Our proprietary, tech-first approach (PartnerGate) has positioned us as a preferred partner for businesses and a trusted choice for customers in the segment.

Backed by $5.55 million in funding from leading global and Indian investors, including Foundamental, Titan Capital, Incubate Fund India, Partners Fund Japan, Superb Capital, and Varun Alagh (Founder, MamaEarth), the brand is scaling rapidly across new markets.

About the Role

We are looking for a Brand Lead to own and drive our brand strategy, storytelling, and marketing roadmap. This role blends strategic thinking, consumer understanding, and hands-on execution across creative, media, and product functions. You'll lead the rebranding effort, craft insight-led campaigns, and ensure every customer touchpoint reflects our identity and values.
 

Role Responsibilities

- Lead the development and execution of the company's brand strategy, including positioning, messaging frameworks, tone of voice, and brand values.

- Translate consumer insights and market trends into actionable marketing plans that strengthen market position and drive business goals.

- Conduct and manage market research, competitor benchmarking, and consumer studies to inform strategic decisions and uncover unmet customer needs.

- Collaborate with product and CX teams to align messaging with key differentiators and influence product development through insights.

- Monitor brand performance KPIs such as awareness, penetration, perception, and share of voice; conduct brand equity and communication audits, and recommend improvements.

- Maintain and evolve brand consistency across all touchpoints — including website, sales decks, brochures, digital ads, retail stores, and offline campaigns.

- Own and update the brand guideline system, ensuring internal and external stakeholders adhere to tone, design, and messaging standards.

- Drive brand and marketing strategy for upcoming retail rollouts, ensuring a consistent and impactful in-store experience.

- Partner with internal stakeholders and creative agencies to conceptualize and execute campaigns (ATL/BTL/digital) that build brand awareness, trust, and recall. Coordinate media asset creation, storytelling initiatives, and product-focused campaigns for launches, regional expansions, or dealer activations.

- Build strong partnerships with creative, media, and research agencies to deliver campaigns that resonate and convert.

Who You Are

- 4–6 years of experience in brand strategy, brand marketing, or communication roles within growth-stage companies.

- Proven experience in developing brand strategy, running brand or product campaigns, and working across ATL, BTL, and digital.

- Strong understanding of consumer research methodologies, market analytics, and how to translate insights into actionable plans.

- Comfortable working with design and copy teams to build compelling creative assets, with an eye for brand storytelling and detail.

- Collaborative, curious, and driven — you enjoy working cross-functionally and making structure out of ambiguity.

- Bonus: Background or exposure to industries such as interiors, real estate, design-led consumer brands, or construction-tech is a plus.

What You'll Get

- Ownership to build a category-defining brand in a rapidly growing, aspirational product segment.

- A leadership role in a major brand transformation journey, from strategy to execution.

- Close collaboration with founders and senior leadership who value design, customer experience, and long-term brand building.

- Opportunities to scale the brand nationally and make a meaningful impact in the home improvement ecosystem.

- Competitive compensation and a growth-oriented environment.

About WinnerBrands 

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by , a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at

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