Lead-Performance Marketer
2 days ago
Lead Performance Marketer (Meta & Google Ads)
Baner, Pune (On-site)
2–3+ Years Experience
About the Role
We're hiring a Lead Performance Marketer who can drive strategy, build strong account structures, and guide the team towards high-performance execution.
You'll mentor media buyers, ensure disciplined delivery, and act as the go-to person for RCA, performance troubleshooting, and revenue planning across multiple D2C brands.
This role is perfect for someone who thrives under pressure, takes full ownership, and wants to build a high-performing, process-driven team.
Key Responsibilities
Lead performance strategy across Meta & Google Ads for multiple D2C/eCommerce brands.
Conduct deep RCA to identify issues, fix performance drops & ensure long-term stability.
Build strong SOPs, processes & account structures for consistent and scalable execution.
Train & guide team members to work independently with clarity, discipline & ownership.
Act as the go-to person for escalations, high-priority issues & strategic decisions.
Review TOF–MOF–BOF campaigns and ensure profitable month-on-month scaling.
Create monthly media plans, forecasts & optimization roadmaps.
Collaborate with creatives for new hooks, angles, ad concepts & testing ideas.
Lead client meetings, manage escalations & present insights confidently.
Maintain tracking accuracy using Pixel, CAPI, GA4, GTM and ensure clean attribution.
Requirements
2-3+ years of experience in Performance Marketing (Meta + Google).
Proven experience managing & scaling D2C/eCommerce accounts.
Strong analytical skills with excellent root cause analysis (RCA) capability.
Experience in building SOPs, execution frameworks & structured processes.
Ability to mentor, guide & review junior media buyers effectively.
Strong communication & client-facing confidence.
Ability to handle deadlines, work pressure & multi-brand responsibilities.
Proficiency in GA4, Looker Studio, Merchant Center & Sheets.
Laptop mandatory.
Job Types: Full-time, Permanent
Pay: ₹500, ₹800,000.00 per year
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
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