Marketing & Events Coordinator
6 days ago
Position: Marketing & Events Coordinator
Brand: Aquench (Electrolyte & Hydration Solutions)
Company: Protectol Healthcare Pvt. Ltd.
Location: Kochi, India
Reports to: Brand Manager / Marketing Head
About the Company
Protectol Healthcare Pvt. Ltd. is a fast-growing FMCG & healthcare company focused on wellness and hydration solutions. Our flagship brand, Aquench, is a scientifically formulated electrolyte drink designed to fuel hydration, recovery, and performance.
We are seeking a dynamic and well-connected Marketing & Events Coordinator to manage influencer collaborations, event activations, sponsorships, and strategic partnerships that amplify our brand visibility and reputation.
Role Overview
The Marketing & Events Coordinator will be responsible for planning and executing brand events, driving influencer-led campaigns, and building high-value partnerships. The role demands strong relationship-building skills, creativity in execution, and the ability to deliver impactful brand experiences.
Key Responsibilities
Influencer Partnerships
- Identify, onboard, and manage influencer collaborations across fitness, lifestyle, and wellness domains.
- Develop influencer campaigns aligned with brand objectives.
- Track performance and ROI of influencer-led content.
Event Coordination
- Plan and execute product launches, brand activations, sampling drives, and sports/fitness events.
- Collaborate with internal teams and external agencies for smooth event execution.
- Ensure brand presence at high-visibility industry events.
Sponsorships & Collaborations
- Identify sponsorship opportunities (sports events, marathons, concerts, healthcare events, etc.) for brand alignment.
- Negotiate and secure deals with organizers and event partners.
- Leverage sponsorships for maximum brand exposure.
Strategic Partnerships
- Build relationships with gyms, sports academies, hospitals, and corporate wellness programs.
- Develop co-branded campaigns with aligned partners.
- Drive long-term partnership strategies to enhance market presence.
PR & Media Relations
- Manage media outreach, press releases, and brand coverage.
- Build relationships with journalists, publications, and digital media platforms.
- Handle crisis communication and ensure positive brand reputation.
Requirements
- 2–4 years of experience in PR, influencer marketing, or event management (FMCG/D2C preferred).
- Strong network of influencers, event organizers, and media contacts.
- Excellent negotiation, communication, and relationship-building skills.
- Proven ability to manage multiple projects and deadlines.
- Creative problem solver with an eye for brand storytelling.
- Experience in budgeting and vendor management.
What We Offer
- A chance to coordinate marketing & events for a rising hydration brand.
- A collaborative, innovation-driven environment.
- Competitive compensation package with performance incentives.
- Provident Fund (PF).
- Comprehensive Medical Insurance.
- Cellphone reimbursement.
Job Types: Full-time, Permanent
Pay: ₹20, ₹25,000.00 per month
Benefits:
- Health insurance
- Internet reimbursement
- Paid sick time
- Provident Fund
Ability to commute/relocate:
- Edapally, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Are you willing to join immediately?
Experience:
- Events management: 2 years (Required)
- Influencer marketing: 2 years (Preferred)
Work Location: In person
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