Advertising Media Buyer

7 hours ago

Gurgaon, Haryana, India Momentus Digital Full time US$ 80,000 - US$ 1,20,000 per year

We at Momentus Digital are seeking a dynamic and data driven Performance Marketing Manager to join our team in Gurgaon. The ideal candidate should have hands on experience managing performance marketing campaigns across platforms with a strong focus on in-app advertising (user acquisition & reengagement). This role requires a deep understanding of media buying, user

funnel behavior, and mobile app marketing strategies.

Key Responsibilities:

  • Plan, execute, and optimize paid media campaigns across platforms such as Google UAC, Meta, Apple Search Ads, and programmatic channels.
  • Lead and manage in-app advertising campaigns for mobile apps, focusing on installs, engagement, and retention. Collaborate with internal teams for creative development, audience segmentation, and campaign targeting strategies.
  • Track, analyze, and report on campaign performance using tools like Appsflyer, Adjust, Google Analytics, and ad platform dashboards.
  • Conduct A/B testing on creatives, audiences, and messaging to improve performance KPIs (CPI, CPA, ROAS, etc.).
  • Stay up to date with latest industry trends, platform updates, and in-app marketing best practices.
  • Provide actionable insights and recommendations to improve campaign strategy and user acquisition funnels.

Key Requirements:

  • 2–5 years of hands-on experience in performance marketing or paid media roles.
  • Must have hands-on experience with Meta Ads, Google Ads, DSPs, and a strong understanding of media planning, strategy, and performance tracking.
  • Experience working with MMPs like Appsflyer, Adjust, or Branch for attribution and analytics.
  • Strong analytical and problem-solving skills; proficiency in Excel/Google Sheets.
  • Ability to manage budgets, forecast performance, and drive ROI-focused outcomes.
  • Ability to work in a fast-paced and collaborative environment.

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