Media Analyst

4 weeks ago

Gurgaon, Haryana, India Axtria Full time
Job Description

Campaign Analysis & Optimization

- Analyze the effectiveness of media campaigns across digital, social, programmatic, and traditional media platforms.
- Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).
- Perform in-depth analysis of media data to identify trends, opportunities, and areas for improvement.

Reporting & Insights

- Prepare detailed reports and dashboards to communicate media performance to client stakeholders.
- Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends.
- Collaborate with the media buying and planning teams to provide insights that influence media strategy.

Budget & Spend Analysis

- Monitor media spend across campaigns and ensure alignment with allocated budgets.
- Identify opportunities for cost efficiencies and performance improvements.
- Assist in forecasting media spend based on historical data and future trends.

Cross-Channel Attribution

- Utilize multi-touch attribution models to evaluate the contribution of various media channels (search, display, social, etc.) to overall campaign performance.
- Help improve the media attribution process to ensure proper credit is given to each channel.

Media Research & Competitor Analysis

- Stay up to date with industry trends, new tools, and best practices in media analytics.
- Conduct competitor media analysis to understand market positioning and media strategies of competitors.
- Identify emerging platforms and channels for potential investment based on research.

Collaboration & Stakeholder Management

- Work closely with media planners, buyers, and digital marketing teams to ensure alignment of media strategy with business objectives.
- Provide clear and concise data-driven recommendations to both technical and non-technical stakeholders.

Essential Skills & Experience

- Experience:2-4 years of experience in media analysis, digital marketing analytics, or a related field.
- Technical Proficiency:
- Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms.
- Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms.
- Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively.
- Familiarity with Excel and SQL for data manipulation and analysis.
- Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and communicate findings effectively.
- Detail-Oriented: Ability to handle multiple data points with precision, ensuring the accuracy and integrity of reports.
- Communication: Excellent written and verbal communication skills, with the ability to explain data insights to non-technical stakeholders.

Desirable Skills & Experience

- Experience with advanced analytics techniques such as predictive modeling or marketing mix modeling (MMM).
- Understanding of media buying processes and digital advertising ecosystems.
- Certification in Google Analytics, Facebook Blueprint, or other relevant platforms.

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