Performance Marketing Specialist

Job Title: D2C Performance Marketer

Location: Noida Sector 63

Experience: 4+ years

Department: Growth / Marketing

Reporting To: Head of Growth / Marketing Lead

About the Role:

We are looking for a data-driven and results-oriented Performance Marketer to lead our paid acquisition efforts for our D2C brand. The ideal candidate will have hands-on experience in scaling D2C e-commerce businesses, optimizing full-funnel campaigns, and driving ROI across digital channels.

Key Responsibilities:

• Paid Media Strategy & Execution
• Plan, launch, and manage performance campaigns across Meta (Facebook, Instagram), Google Ads (Search, Shopping, Display, YouTube), and other relevant paid channels.
• Allocate and optimize marketing budgets to maximize ROI (CAC, ROAS, LTV).
• Regularly run A/B tests on creatives, ad copy, audience segments, landing pages, and bidding strategies.
• Funnel Optimization & Conversion Rate (CRO)
• Analyze the customer journey from top-of-funnel (TOF) to bottom-of-funnel (BOF) and identify drop-off points.
• Implement conversion rate optimization tests (landing pages, checkout flows) to improve CVR.
• Collaborate with creative and product teams to design high-performing creatives and landing experiences.
• Analytics & Reporting
• Track and report on key performance metrics: CAC, ROAS, CTR, CVR, LTV, AOV, etc.
• Use tools like Google Analytics (GA4), Google Tag Manager, Facebook Pixel, and other attribution tools to measure campaign performance.
• Build and maintain dashboards to monitor campaign health, spending, and growth levers.
• Generate actionable insights from data and provide weekly/monthly growth reports with recommendations.
• Retention & Growth Loop
• Work on customer retention strategies: email, SMS, WhatsApp, or other channels to maximize LTV.
• Create and optimize re-targeting / remarketing campaigns to drive repeat purchases.
• Identify and test growth loop opportunities (e.g., referral, loyalty) to drive cost-efficient growth.
• Experimentation & Strategy
• Constantly test new ad formats, platforms, and creative strategies.
• Stay updated on the latest paid media trends, algorithm updates, and best practices.
• Work cross-functionally with product, creative, and operations teams to align on business goals and growth strategies.
• Budget Management
• Plan and manage monthly/quarterly ad budgets.
• Monitor pacing (spend vs. performance) and make real-time adjustments.
• Ensure spend efficiency and scale only when campaigns are delivering healthy unit economics.

Required Qualifications & Skills

• Experience: Minimum 3+ years of hands-on experience in performance marketing for D2C or e-commerce brands.
• Channels: Proven experience managing Meta Ads, Google Ads (Search, Display, Shopping, Video), and other paid media channels.
• Analytics Tools: Strong proficiency with Google Analytics (GA4), GTM, Facebook Pixel / Conversions API, UTM tracking.
• Budget Management: Experience managing and scaling marketing budgets.
• Data-Driven Mindset: Excellent analytical skills, ability to translate performance data into actionable insights.
• CRO & Testing: Experience running A/B tests on creatives, landing pages, and audience segments.
• E-commerce Tools: Familiarity with D2C platforms (Shopify, Magento, etc.), and retention marketing tools.
• Communication: Strong collaboration skills — ability to work with creative, product, and content teams.
• Mindset: Growth-oriented, experimental, agile, and comfortable working in a fast-paced environment.

Key Performance Indicators (KPIs)

• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Lifetime Value (LTV)
• Return Rate / Repeat Purchase Rate
• Ad Spend Efficiency
• Funnel Drop-offs (from ad click → purchase)
• Budget Pacing / Burn Rate

What We Offer

• Opportunity to work in a fast-growing D2C brand / startup with high ownership.
• Cross-functional exposure (marketing, product, creative).
• Competitive salary + performance-based incentives / bonus.
• Learning opportunities: test new channels, run experiments, build growth loops.

Job Types: Full-time, Permanent

Pay: Up to ₹1,200,000.00 per year

Benefits:

• Flexible schedule
• Food provided
• Paid sick time
• Paid time off

Work Location: In person