Associate Product Manager

2 days ago

Coimbatore, Tamil Nadu, India Vilvah Store Private Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About Us:

Vilvah is a dynamic and rapidly growing Direct-to-Consumer Ecommerce brand that specializes in offering sustainable, safe and natural skincare and hair care products. With a commitment to sustainability, ethical sourcing, and customer satisfaction, Vilvah has quickly become a prominent player in the beauty and wellness industry.

Job Overview

Were looking for a dynamic Associate Product Manager with 13 years of experience preferably in beauty, skincare, or personal care industries to support the development, launch, and lifecycle management of our personal care product portfolio. In this role, you will play a key part in spotting market trends, analysing consumer needs, and identifying product opportunitiesthen helping transform those insights into successful product launches. Working closely with R&D, marketing, regulatory, and manufacturing teams, youll contribute to driving innovation while ensuring every product reflects our brand values, quality benchmarks, and business goals.

Roles
  • Manage and grow assigned product lines.
  • Research and analyse trends, competitor activity, and evolving consumer behaviour in the beauty and personal care market.
  • Contribute to new product development (NPD) by coordinating with R&D and marketing.
  • Ensure product claims, ingredients, and labelling comply with industry standards and regulations.
  • Track product performance and recommend improvements or discontinuation when needed.
Responsibilities

1. Product Strategy & Planning

  • Maintain product roadmaps aligned with brand and business goals.
  • Identify white space opportunities in formulations, categories, or packaging.
  • Track emerging market trends (sustainability, clean beauty, natural ingredients).

2. New Product Development (NPD)

  • Collaborate with R&D on developing innovative and effective formulations.
  • Work with packaging and design teams to deliver functional and sustainable packaging solutions.

3. Marketing & Go-to-Market Execution

  • Partner with marketing to define positioning, pricing, and launch campaigns.
  • Provide sales and marketing teams with product knowledge and training.
  • Monitor product performance post-launch and refine strategies as needed.
Requirements
  • Bachelors or Masters degree in Business, Marketing, or a related field.
  • 13 years of product management experience in a marketing agency, startup, or new-age company.
  • Strongly preferred: Background in beauty, skincare, or personal care industries.
Skills
  • Strong grasp of consumer trends and product innovation.
  • Excellent communication and presentation abilities.
  • Proactive team player with strong decision-making skills.
  • Skilled in project management and cross-functional collaboration.
  • Analytical mindset with proficiency in Excel and PowerPoint.
Why Join Us?

At Vilvah, youre not just an employee youre a valued part of a dynamic, inclusive, and forward-thinking community. Whether you're looking for professional growth, work-life integration, or meaningful relationships at work, we provide an environment where you can thrive, innovate, and make an impact.

Lets build the future together.

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