Sales Specialist

5 days ago

Gurgaon, Haryana, India WEchartered Consultancy Pvt. Ltd. Full time ₹ 50,000 - ₹ 1,50,000 per year

Job Title: Executive/Senior Executive – HORECA Sales

Location:
Delhi NCR

Department:
HORECA (Hotels, Restaurants, Cafés & Catering)

Employment Type:
Full-time, Onsite

About Honeyman

Honeyman is India's premium natural honey and bee-based products brand with a legacy of over 40 years. We specialize in
100% pure honey varieties, honey-based foods, wellness products, and curated gifting solutions
. Our mission is to replace refined sugar with natural honey, creating healthier lifestyles while supporting sustainable beekeeping practices.

The
HORECA vertical
plays a vital role in building strong partnerships with hotels, restaurants, cafés, and catering services by supplying them with
premium, natural, and customized product solutions
.

Role Overview

We are seeking an
experienced HORECA professional
with 3–5 years of proven industry expertise. The candidate will be responsible for developing partnerships with hospitality clients, driving sales, and ensuring Honeyman products are positioned as the preferred natural sweetener and wellness solution across HORECA establishments in Delhi NCR.

Key Responsibilities

  • Develop and expand business in the
    HORECA channel
    by targeting hotels, restaurants, cafés, banquets, and catering services.
  • Build and maintain strong relationships with key decision-makers such as F&B managers, chefs, procurement heads, and purchase departments.
  • Promote Honeyman's product portfolio (honey, honey-based foods, wellness products) tailored for
    bulk and institutional requirements
    .
  • Drive sales growth through
    new client acquisition and repeat business
    .
  • Negotiate pricing, contracts, and supply terms while maintaining profitability.
  • Coordinate with internal teams for order fulfillment, quality assurance, and timely delivery.
  • Analyze market trends in the HORECA sector and recommend product innovations.
  • Monitor competition and provide insights to strengthen Honeyman's positioning in the HORECA industry.

Must-Haves

  • 3–5 years of experience
    in HORECA sales, preferably in FMCG / food & beverage / wellness brands.
  • Strong
    network and relationships
    with hotels, restaurants, cafés, and catering services in Delhi NCR.
  • Proven ability in
    business development, negotiations, and key account management
    .
  • Excellent communication, presentation, and interpersonal skills.
  • Understanding of
    bulk pricing, costing, and supply chain
    dynamics.

Good-to-Haves

  • Prior experience in
    premium/natural/health-focused products
    .
  • Knowledge of
    HORECA procurement processes
    and vendor onboarding.
  • Ability to identify market trends and propose
    customized solutions
    for hospitality clients.

Compensation

  • Salary:
    ₹50,000 onwards (depending on experience and expertise).
  • Performance-based incentives linked to sales growth and key account acquisition.

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