Conversion Officer

4 days ago

Noida, Uttar Pradesh, India Metaapply Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Title: Conversion Officer B2B Sales

Location: Noida

About MetaApply

MetaApply partners with 4,500+ recruitment agents and leading universities to simplify international student admissions. At the heart of our model is conversion taking an offer in hand and driving it to an unconditional offer and finally to a deposit. The Conversion Officer is the dedicated closer who ensures no opportunity slips through.

Role Overview

The Conversion Officers sole mandate is to convert every conditional offer into an unconditional offer and every unconditional offer into a paid deposit. This is a performance-heavy role where speed, persistence, and follow-through decide success

Key Responsibilities

  1. Offer Management Track all conditional offers within assigned agent portfolios. Guide agents and students on clearing conditions (documents, academics, compliance, etc.). Ensure timely submissions to admissions/university teams until unconditional offer is issued.

  2. Deposit Conversion Immediately follow up with agents once unconditional offers are released. Push urgency around deposit deadlines, limited seats, and visa timelines. Overcome objections and negotiate with agents/students to secure payment.

  3. Agent Engagement Call, follow-up, and chase daily with agents to ensure cases dont stall. Maintain strong relationships with high-potential agents, ensuring they prioritize our Ultra Focused and priority universities. Escalate non-responsive agents and push for action through BDMs/Regional Managers. Build relationships with agents so that they are independently able to close offers without the help of the BDM/RM

  4. Coordination with University Operations & Admissions Liaise with admissions/university operations team to fast-track condition clearance. Escalate stuck cases and secure resolutions quickly. Maintain awareness of unique USPs, scholarships, and fee waivers that can trigger deposits.

  5. Reporting & Funnel Discipline Maintain CRM with up-to-date status: Conditional Unconditional Deposit. Share daily and weekly conversion reports by agent, region, and university. Analyze where in the funnel cases are stuck and propose corrective action.

Qualifications & Skills Must-Have:


• 1–3 years of experience in sales conversions, channel sales, counselling or student recruitment.


• Strong follow-up discipline and persistence.


• Excellent communication and persuasion skills; comfortable with daily outbound calls.


• Ability to handle objections and push towards closure.


• Proficiency with CRM tools, Excel, and pipeline tracking. Preferred:


• Prior experience in international education, admissions, counselling or agent management.


• Understanding of university offer conditions and deposit processes.


• Exposure to fast-paced, target-driven sales environments

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