Senior Web Analytics

4 days ago

Noida, Uttar Pradesh, India ScopeGen Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Job Title:

Senior Web Analytics & Conversion Tracking Specialist

(Work from Office – Noida | 3–5 Years Experience)

About Us:

We are a fast-growing
Performance Marketing Agency
based in Noida, working with leading e-commerce, education, retail, and lifestyle brands. Our mission is to drive measurable results through data-driven marketing. We're looking for an
experienced Web Analytics & Conversion Tracking Specialist
to join our in-office team and strengthen our analytics and reporting setup across all clients.

Key Responsibilities:

1. Conversion Tracking & Pixel Implementation

  • Implement and manage
    Google Ads, Meta, and other platform pixels
    using
    Google Tag Manager (GTM)
    .
  • Set up
    server-side tracking
    for GA4, Meta Conversion API, and Google Ads.
  • Configure and test
    offline conversion tracking
    integrations (e.g., CRM → Ads platforms).
  • Ensure
    accurate event tracking
    for lead generation and e-commerce clients.

2. Data Validation & Testing

  • Conduct
    data QA and validation
    to ensure events, conversions, and audiences fire correctly.
  • Troubleshoot broken tags, discrepancies between GA4, Ads, and CRM.
  • Coordinate with developers to debug and resolve technical tracking issues.

3. Analytics & Reporting

  • Build and automate
    performance dashboards
    in
    Looker Studio
    for internal and client use.
  • Create monthly
    marketing performance reports
    covering campaign KPIs, attribution, and ROAS insights.
  • Analyze user behavior, conversion paths, and funnel drop-offs for optimization.

4. Web Analytics & Optimization

  • Manage
    Google Analytics 4 (GA4)
    configurations including event setup, parameters, and audience creation.
  • Suggest
    conversion rate optimization (CRO)
    opportunities based on data trends.
  • Collaborate with media and creative teams to connect marketing performance with web analytics data.

Requirements:

  • 3–5 years
    of hands-on experience in web analytics and tracking implementation.
  • Strong expertise in
    Google Tag Manager (GTM)
    and
    Google Analytics 4 (GA4)
    .
  • Experience with
    Meta Pixel
    ,
    Google Ads conversion tracking
    , and
    server-side tagging
    (GCP, GTM SS).
  • Knowledge of
    Looker Studio (Data Studio)
    for creating performance dashboards.
  • Understanding of
    conversion rate optimization (CRO)
    and data validation techniques.
  • Familiarity with
    offline conversion imports
    and CRM-based event tracking.
  • Strong analytical mindset, attention to detail, and problem-solving skills.

Preferred Skills:

  • Experience with
    Shopify, WordPress, or Webflow
    integrations.
  • Understanding of
    UTM tracking, attribution models, and cookie policies
    .
  • Knowledge of
    API integrations
    for marketing data pipelines.

Job Details:

  • Location:
    Noida Sector 90 (Work from Office only)
  • Experience:
    Minimum 3–5 years
  • Industry:
    Performance Marketing / Digital Marketing
  • Working Days:
    Monday to Saturday (Saturday work from home)
  • Compensation:
    Competitive, based on experience

  • Senior Analytics Specialist

    16 hours ago

    Noida, Uttar Pradesh, India Zenon Analytics Private limited Full time ₹ 6,00,000 - ₹ 12,50,000 per year

    Job Description: Senior Analytics SpecialistZenon Analytics is a global boutique consulting firm and the leading AI partner for Fortune 500 firms. We partner with clients across the globe to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises using advanced analytics.In a nutshell:A Senior...

  • Senior Web Analyst

    2 weeks ago

    Noida, Uttar Pradesh, India Creovise Business Solutions Private Limited Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Description : Role : Sr. Web Analyst Experience : 3-5 Location : Noida About The Company ? We believe data is only as valuable as the business results it drives. We are a boutique team of growth engineers, data scientists, and strategists delivering scalable data-driven growth solutions for ambitious E-commerce and B2B SaaS companies. Unlike...

  • Senior Web Analyst

    1 week ago

    Noida, Uttar Pradesh, India CreoVise Business Solutions Full time ₹ 8,00,000 - ₹ 10,00,000 per year

    About the company:We believe data is only as valuable as the business results it drives. We are a boutique team of growth engineers, data scientists, and strategists delivering scalable data-driven growth solutions for ambitious E-commerce and B2B SaaS companies. Unlike traditional agencies that provide dashboards, we focus on outcomes—building analytics...

  • Apprentice- Analytics

    2 weeks ago

    Noida, Uttar Pradesh, India Innovaccer Analytics Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    Innovaccer is looking for a Apprentice- Analytics. Engineering at Innovaccer: With every line of code, we accelerate our customers' success, turning complex challenges into innovative solutions. Collaboratively, we transform each data point we gather into valuable insights for our customers. Join us and be part of a team that's turning dreams of better...

  • Apprentice- Analytics

    1 week ago

    Noida, Uttar Pradesh, India Innovaccer Analytics Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Innovaccer is looking for a Apprentice- Analytics.Engineering at Innovaccer: With every line of code, we accelerate our customers' success, turning complex challenges into innovative solutions. Collaboratively, we transform each data point we gather into valuable insights for our customers. Join us and be part of a team that's turning dreams of better...

  • Web Analytics Specialist

    2 days ago

    Noida, Uttar Pradesh, India Edvanta Full time ₹ 4,50,000 - ₹ 7,20,000 per year

    Location:Noida, IndiaCompany:Edvanta TechnologiesWork mode:Work from officeExperience:6 months +Edvanta is scaling its analytics practice across our websites and partner properties. We are hiring a hands-on specialist to build and maintain a reliable analytics stack that helps our teams make clear, data-backed decisions.What you will do: -Own the end-to-end...

  • Google Web Analytics and Tagging Specialist

    2 days ago

    Noida, Uttar Pradesh, India Spiralyze Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Google Web Analytics and Tagging SpecialistDepartment: AnalyticsEmployment Type: Full TimeLocation: Remote India (Noida)Description We're looking for someone great to join our Analytics Team Your primary task is to help internal and external clients add (complex) tracking and fix issues that arise.  You will take extreme amounts of initiative and...

  • Senior Web Developer

    2 days ago

    Noida, Uttar Pradesh, India Umanist Staffing Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Job Description:We are looking for a highly skilled Senior Web Developer 422 with deep expertise in React and to join our growing team. The ideal candidate will have extensive experience in building high-quality, scalable web applications and will take ownership of frontend development and architecture.As a Senior Developer, you will collaborate closely...

  • Varahe Analytics

    2 weeks ago

    Noida, Uttar Pradesh, India VARAHE ANALYTICS PRIVATE LIMITED Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Note: "This is a short-term contractual role with a contract duration of 11 months.About Varahe Analytics : Varahe Analytics is one of Indias premier integrated political consulting firms, specializing in building data-driven 360-degree election management. We help our clients with strategic advice and implementation, combining data-backed insights and...

  • Web Developer

    4 days ago

    Noida, Uttar Pradesh, India ConsultantKart Full time ₹ 3,60,000 - ₹ 4,20,000 per year

    Job Title- Web DeveloperJob Location- Noida, Uttar Pradesh ( Hybrid)About Ocularity AnalyticsOcularity Analytics is a full-service consultancy working with businesses, NPOs, and individuals across the globe. We bring together data science, marketing, technology, and creative expertise to build growth-ready campaigns and digital ecosystems. Our culture is...