Senior Manager Performance Marketing

2 weeks ago

Mumbai, Maharashtra, India TimesPro Full time ₹ 5,00,000 - ₹ 8,00,000 per year

About Us

TimesPro strives to embody the values of Education 4.0: Learner-centric, industry-relevant, role-specific, and technology-enabled, with a goal of making learning accessible for anyone who seeks to grow. TimesPro aims to fulfil aspirations by making excellence accessible through learner-centric innovations and global collaborations.

Established in 2013, we are the award-winning EdTech initiative of the Times Of India Group, catering to the learning needs of Indians with aspirations of career growth.

We offer a variety of created and curated learning programmes across a range of categories, industries, and age groups. They include:

  • Employment-oriented Early Career courses across BFSI, e-Commerce, and technology sectors
  • Executive Education for working professionals in collaboration with premier national and global educational institutions
  • Enterprise Solutions for learning and development interventions at the organisational level

Visit us at:

Location: Mumbai

Role: Senior Manager – Performance Marketing

Responsibilities

  • Lead Strategy & Planning:
    Manage all performance marketing channels (Facebook, Google Ads, LinkedIn, etc.) and affiliate marketing to drive lead acquisition & admissions for the Engineering vertical.
  • Optimize for Lower Funnel Metrics:
    Go beyond leads and optimize campaigns for applications and admissions aligned with business goals.
  • Campaign Strategist:
    Analyze data from past campaigns, competitor trends, and market insights to guide campaign decisions and media plans.
  • Data-Driven Optimization:
    Monitor campaign performance, analyze results, and make data-backed adjustments to maximize ROI.
  • Creative Collaboration:
    Work with the creative team to ensure ad copy, content, and creatives resonate with audiences and drive user acquisition.
  • Stakeholder Collaboration:
    Strategize and work cross-functionally with internal stakeholders and external agencies/partners.
  • Reporting & Insights:
    Prepare daily, weekly, and monthly reports with actionable insights on campaign performance, user acquisition costs, and engagement.
  • Team Leadership:
    Lead the performance marketing team in planning, strategy, and campaign execution.

Expertise and Qualifications

  • 8+ years of experience in performance marketing with proven lead acquisition and optimization record
  • Experience with paid advertising platforms (Facebook Ads, Google Ads, etc.) and affiliate marketing
  • Strong data analysis skills with the ability to convert insights into campaign strategies
  • Excellent communication skills and ability to collaborate across creative and product teams
  • Prior
    EdTech experience is a must
  • Prior experience in managing a team is a must
  • Experience with Salesforce is a plus
  • Bachelor's degree in Marketing, Advertising, or a related field preferred

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