Senior Performance Marketing Manager

14 hours ago

Mumbai, Maharashtra, India Savanna HR Full time ₹ 60,00,000 - ₹ 1,20,00,000 per year

1.Job Summary: We are seeking a highly analytical and creative Manager/Sr. Manager – Performance Marketing to join our growing marketing team in Mumbai. The ideal candidate will have hands-on experience in lead generation through platforms like Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant digital channels, with a strong ability to handle large-scale budgets and drive ROI-driven campaigns. ​ 2.Key Responsibilities: - Plan, execute, and optimize performance marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other digital channels. - Drive high-quality lead generation, customer acquisition, and brand engagement across international markets. - Manage and optimize marketing budgets exceeding ₹20 Cr, ensuring efficient cost per acquisition (CPA) and return on ad spend (ROAS). - Conduct deep-dive market research to identify trends, target audiences, and competitive insights for global campaigns. - Continuously test and refine ad creatives, bidding strategies, landing pages, and messaging through A/B testing and analytics. - Collaborate closely with creative and content teams to produce high-performing ad creatives, videos, and copy. - Analyze performance data to generate weekly/monthly reports and strategic recommendations for senior stakeholders. - Work with international teams to ensure cultural and linguistic customization of campaigns. - Lead a high-performing performance marketing team, set KPIs/KRAs, and track team outcomes. ​ 3.Requirements: - 4–8 years of hands-on experience in Performance Marketing. - Proven track record in managing large-scale budgets (₹20 Cr+ annually) with strong focus on ROI. - Must have worked in or with a company that has ₹100 Cr+ annual revenue. ​

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