Senior Manager Performance Marketing

3 weeks ago

Mumbai, Maharashtra, India UpGrad Full time
Job Title: Senior Manager Performance Marketing BU: Working Professional Location: Mumbai, Andheri- Marol Experience Required: 4 to 8 years Shift: 5 days working | Mon-Fri | Hybrid Job Summary: We are seeking a highly analytical and creative Sr.

Manager – Performance Marketing to join our growing marketing team in Mumbai.

The ideal candidate will have hands-on experience in lead generation through platforms like Google Ads, Facebook Ads, Linked In, Instagram, and other relevant digital channels, with a strong ability to handle large-scale budgets and drive ROI-driven campaigns.

Key Responsibilities: Plan, execute, and optimize performance marketing campaigns across Google, Facebook, Instagram, Linked In, and other digital channels.

Drive high-quality lead generation, customer acquisition, and brand engagement across international markets.

Manage and optimize marketing budgets exceeding ₹20 Cr, ensuring efficient cost per acquisition (CPA) and return on ad spend (ROAS).

Conduct deep-dive market research to identify trends, target audiences, and competitive insights for global campaigns.

Continuously test and refine ad creatives, bidding strategies, landing pages, and messaging through A/B testing and analytics.

Collaborate closely with creative and content teams to produce high-performing ad creatives, videos, and copy.

Analyze performance data to generate weekly/monthly reports and strategic recommendations for senior stakeholders.

Work with international teams to ensure cultural and linguistic customization of campaigns.

Lead a high-performing performance marketing team, set KPIs/KRAs, and track team outcomes.

Requirements:4–8 years of hands-on experience in Performance Marketing.

Proven track record in managing large-scale budgets (₹15-20 Cr+ annually) with a strong focus on ROI.

Expertise in running campaigns on Google Ads, Meta (Facebook/Instagram), Linked In, and other digital media platforms.

Strong understanding of marketing funnels, analytics, attribution models, and campaign automation.

Experience with tools like Google Analytics, Google Tag Manager, Meta Business Suite, Linked In Campaign Manager, and CRM systems.

Analytical mindset with strong reporting skills.

Excellent leadership and communication skills with experience managing cross-functional teams.

Experience in international performance campaigns is a plus.

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