Senior Manager Performance Marketing

3 weeks ago

Mumbai, Maharashtra, India upGrad Full time
Job Title: Senior Manager Performance Marketing

BU: Working Professional

Location: Mumbai (Andheri- Marol)

Experience Required: 7+ years

Shift: 5 days working | Mon-Fri | Work From Office

Role Overview:

We are seeking a highly skilled and experienced Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record in managing performance marketing campaigns with a focus on international markets. This role demands a strategic thinker with a data-driven approach to optimize campaigns and achieve measurable results.

Key Responsibilities:

- Develop, implement, and manage performance marketing campaigns across various digital channels including Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant platforms.
- Conduct in-depth market research and analysis to identify key trends, target audiences, and competitive landscape in international markets.
- Optimize campaigns to maximize ROI, leveraging analytics and A/B testing to refine ad creatives, landing pages, and bidding strategies.
- Collaborate with the content and creative teams to develop compelling ad copy, visuals, and videos that resonate with global audiences.
- Monitor and analyse campaign performance metrics, providing detailed reports and insights to senior management.
- Manage the performance marketing budget, ensuring effective allocation and expenditure to meet campaign objectives.
- Coordinate with international teams to ensure campaigns are tailored to local markets, addressing cultural nuances and language requirements.
- Lead the performance team and their KRA's

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field. A Master's degree or relevant certifications (e.g., Google Ads, Facebook Blueprint) is a plus.
- 7+years of experience in performance marketing, with a strong emphasis on international campaigns.
- Proven expertise in managing large-scale PPC, display, retargeting, and social media advertising campaigns.
- Strong analytical skills, with proficiency in using tools such as Google Analytics and marketing automation platforms.
- Excellent understanding of digital marketing concepts, SEO, and conversion rate optimization.
- Experience in budget management and strategic planning.
- Ability to work in a fast-paced, results-oriented environment and handle multiple projects simultaneously.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.reports.

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