Zonal Sales Manager

5 days ago

Coimbatore Kanchipuram, India Silverline Fertilisers Full time ₹ 9,00,000 - ₹ 12,00,000 per year

SKILLS REQUIRED:

  • Strong oral and written communication skills in English and Tamil
  • Local language proficiency (Tamil)
  • Proven ability and experience to lead a team to achieve goals together
  • Excellent leadership skills
  • Market development
  • Result-oriented with strong analytical skills
  • Ability to asses and motivate the Team to get the desired results from Dealers.
  • Proficient in using Microsoft Office applications

BRIEF DESCRIPTION:

Creating Long Term and Short-Term Goals for The Assigned Region: Ensure that the assigned region is developed in a responsible manner (with focus on dealer productivity /cash sales) while ensuring that there is sustained Y-O-Y growth.

  • Forecasting: Forecasting of sales to be done based on Market potential.
  • Formulating And achieving Business Strategies: Create and achieve sales plans and formulate overall strategies in alignment with the business objectives for the assigned region. Ensure that the budgeted sales volumes and revenue targets are met with, so as to achieve business results in line with the Company AOP.
  • Continuous Market Visits To Achieve Targets: Plan and carry out field visits, i.e., visiting dealers, distributors, farmers, etc. in yours as well as your team's assigned territories for product penetration

  • Dealer Management: Set market expansion targets every FY, assess the financial worthiness of dealers, facilitate dealer / wholesaler appointment, ensure financial strength and bring the institutional orders (estates/ units/ sugar mills etc). Also, travel with the wholesaler to visit their sub dealers, Retailers, LSF, periodically check the stock availability at the factory and warehouse, and work with the logistics team to ensure on-time delivery of orders. Also ensure Farmer engagement programs to be conducted.

  • Periodic Performance Review: To periodically review the sales numbers with the Sales Team and review the performance of the Sales Team and submit reports to the TN Sales Head, DGM (Sales)

  • New Products Promotion: Formulate plans for the promotion of new products when introduced, plan the launch, make an attractive selling pitch, set and achieve targets to earn incentives for new-product sales
  • Data Analysis: Analyze data such as dealer wise credibility, sales target vs actual, dealer wise sales, sales officer performance analysis, dealer wise collection status, repeat customers etc. on a regular basis to improve sales and to make data-driven decisions.
  • Monitoring Competitors: Analyze competitors' activities on a regular basis to decide the packaging and pricing of products tailored specifically for the assigned region to increase market share in the assigned territory.
  • Training & Reporting: Train/educate your assigned Sales team on new products, market trends, selling skills and motivate the team to perform better. Also, prepare periodic MIS reports and present the performance data during monthly reviews. Fill the Daily Work Report at the end of each day and provide the Daily Tour Plan before travel to the TN Sales Head on days when travel is involved.
  • Team Coordination: Coordinate between Management and Asst Managers /Sales Officers / Field Staff. Keep in regular contact with team members and maintain a healthy professional relationship with subordinates and superiors. Train Sales Officers over time to be a second line of managers as the team grows.
  • Farmer-level Promotions: Supervising Farmer Meetings done by the Team and adding value by suggestion and improvisations.

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