Senior UX Researcher

About Lokal : 

Access & Empowerment for Bharat through AI and Local Language Internet

Lokal is India's largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they've historically lacked access to:

Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility
Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities.
GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more)
Dostt – Make new friends through voice chats, games, and real, authentic conversations
Eaze – A safe space to explore emotional well-being via community-driven support
AstroLokal – Instant access to trusted astrologers through audio and chat

And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants

Role Overview

The Senior UX Researcher will play a critical role in shaping the digital experiences for consumers by leading user-centered research initiatives. Collaborating closely with cross-functional teams, you will use your expertise to enhance user journeys, gather actionable insights, and inform strategic business decisions within a fast-paced Start-up environment. This position is ideal for candidates with 2-4 years of hands-on UX research experience and will be a part of the Customer Insights Department working with 6 other researchers.

Key Responsibilities

• Plan and Execute Research: Conduct end-to-end qualitative and quantitative research, including but not limited to usability testing, interviews, surveys, and ethnographies with quick turnaround times.
• Improve User Journeys and Personas: Analyze user needs, behaviors, and pain points to optimize digital experiences.
• Collaboration: Partner with directors, product managers, designers, content, and engineers to integrate research findings into the product development lifecycle.
• Present Insights: Synthesize and communicate research findings through reports, presentations, and workshops, ensuring stakeholders have a clear understanding of actionable recommendations.
• Advocate for Users: Promote a user-centered design philosophy across the organization to ensure that user needs and feedback are prioritized.

Requirements

Mandatory Language proficiency: Telugu / Kannada / Tamil. 

Experience: 2-4 years in UX research, ideally within a B2C digital Start-up environment. Experience with large-scale consumer platforms is also valued.

Education: Bachelor's or Master's degree in Human-Computer Interaction, Psychology, Design, or a related field.

Research Skills: Proficient in mixed-methods research: usability testing, user interviews, surveys, A/B testing, competitor benchmarking, and data analysis.

Use of AI: Should be comfortable in using AI tools in research with a clear understanding of its drawbacks

Communication: Exceptional verbal and written communication skills for translating research into clear, compelling insights that brings business impact

Stakeholder Management: Comfortable collaborating with, and presenting to, multidisciplinary teams and senior stakeholders.

Tools: Hands-on experience with UX research tools and software (e.g., cold calls, remote testing platforms, survey tools, analytics dashboards, figma).

Business Acumen: Ability to consider and align research with business goals and KPIs.