User Acquisition Manager
1 day ago
Job Title: User Acquisition Manager – Mobile Apps
We're looking for a
User Acquisition Manager
with hands-on experience in
scaling mobile apps
to join our team.
You will own our paid user growth across channels, run experiments, and turn our app into a growth engine with high-quality users who stick and spend.
What you'll do
- Plan, launch, and optimize
user acquisition campaigns
for our mobile app across channels (Meta, Google UAC, Apple Search Ads, TikTok, programmatic, etc.). - Manage end-to-end campaigns: budgeting, targeting, creatives, bidding, and optimisation.
- Work towards
CPI, CPA, ROAS, LTV, and retention
targets – not just installs. - Run
A/B tests
on audiences, creatives, bids, and landing pages to improve performance. - Monitor and analyse performance using
MMPs
(e.g., AppsFlyer / Adjust),
Firebase / GA4
, and in-app analytics. - Collaborate with product & design to build better funnels, app store presence, and creatives.
- Report key metrics, insights, and growth opportunities to the founding/team.
Must-have skills & experience
- 4+ years
of experience in
mobile app user acquisition / performance marketing
. - Proven track record of
scaling mobile apps
(Android / iOS) with measurable results. - Strong hands-on experience with
Google UAC, Meta Ads
, and at least one more mobile channel. - Solid understanding of
attribution, tracking, cohorts, and events
(MMPs, Firebase, GA4, etc.). - Comfortable working with numbers, analysing campaigns, and making
data-driven decisions
. - Excellent communication skills and ability to work directly with founders / product teams.
Non-negotiable:
Must be
proficient in user acquisition specifically for mobile apps
(not just web).
-
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