Brand Lead

18 hours ago

Greater Delhi Area, India Stealth Startup Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Brand Lead – Fragrance Division (Full-Time)

Location:

Gurgaon / Hybrid

Experience:

8–10 years |
Industry:

Beauty / Fragrance / D2C / Lifestyle

About the Role

We're looking for a
dynamic, business-focused Brand Lead

to
launch and scale our new-age fragrance brand in India

.

This is a
strategic leadership role

for someone who loves building brands from the ground up, thrives in a fast-paced environment, and has a strong understanding of the Indian beauty & lifestyle landscape.

You'll be responsible for driving the
end-to-end brand strategy, business growth, and P&L

— across both
online and offline channels

.

Key Responsibilities

  • Develop and execute the go-to-market strategy for the fragrance brand.
  • Define brand identity, positioning, communication, and consumer experience.
  • Drive sales and profitability across D2C, marketplaces (Nykaa, Amazon, Flipkart), and modern trade.
  • Build brand awareness through 360° marketing — digital, influencer, PR, and retail activations.
  • Manage partnerships with creative, media, and retail collaborators.
  • Lead cross-functional coordination with R&D, supply chain, and finance teams to ensure seamless execution.
  • Build and mentor a small, high-performing team as the brand scales.

About You

  • 8–10 years of experience in
    brand management, marketing, or business leadership
    within
    beauty, fragrance, lifestyle, or FMCG
    .
  • Proven track record in
    launching or scaling a D2C or consumer brand
    in India.
  • Deep understanding of
    Gen Z and millennial consumers
    , digital marketing, and emerging retail trends.
  • Entrepreneurial mindset with strong creative instincts and analytical thinking.
  • Excellent communication and leadership skills.

Why Join Us

  • Opportunity to
    build and lead a fragrance brand from inception
    .
  • High autonomy, creative freedom, and direct impact on brand success.
  • Competitive compensation with performance-based incentives.
  • Backed by a
    strong formulation and manufacturing powerhouse
    with a proven track record in personal care innovation.

To Apply:

Send your CV and a brief note on
why you'd love to lead this fragrance journey.

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