Performance Marketing Manager

8 hours ago

Mohali, Punjab, India WebSpero Solutions Full time ₹ 12,00,000 - ₹ 24,00,000 per year
About the Role:

We are looking for a proactive, results-driven Performance Marketing Manager who will own campaign success across clients, translate business objectives into marketing outcomes, and lead execution in collaboration with freelancers and in-house teams. This is a strategic + client-facing role ideal for someone who thrives on data, understands platforms deeply, and can manage multiple projects with high accountability.

Responsibilities:

Campaign Strategy & Execution:

  • Plan and implement high-performance ad campaigns across Google Ads, Meta Ads, and other relevant platforms (LinkedIn, YouTube, etc.)
  • Define full-funnel strategy across TOFU, MOFU, BOFU
  • Set clear goals for lead generation, ROAS, CAC, and lifetime value

Client Relationship & Consultation:

  • Directly interface with clients to understand business goals, translate into media plans, and guide ongoing improvements
  • Own onboarding, expectation management, and ongoing reporting
  • Regularly advise clients on campaign adjustments, CRO, creative optimization, and revenue opportunities

Performance & Optimization:

  • Track and interpret key performance metrics (CTR, CPC, CVR, CPL, ROAS, etc.)
  • Proactively identify and resolve performance bottlenecks
  • Recommend A/B tests across ads, landing pages, and funnel structure

Cross-Functional Leadership:

  • Collaborate with content, design, and development teams to execute strategy
  • Manage and coordinate freelancers or junior resources to ensure campaign quality
  • Set up internal SOPs and scalable workflows for campaign operations

Platform Expertise:

  • Stay current on platform algorithm changes and apply best practices
  • Handle pixel tracking, attribution, audience targeting, and retargeting strategies
  • Implement conversion tracking across channels and troubleshoot discrepancies
Requirements:

Must-Haves:

  • 3-5 years of experience in performance marketing with direct exposure to Google Ads and Meta Ads
  • Proven success managing multiple client campaigns simultaneously
  • Strong understanding of ad platforms, audience segmentation, tracking, and optimization
  • Experience working in or with service businesses, B2B or ecommerce (Shopify experience is a plus)
  • Ability to independently manage strategy, client communication, and execution oversight

Technical & Analytical:

  • Comfortable reading and interpreting analytics tools (GA4, Meta Ads Manager, Google Ads, Looker Studio)
  • Hands-on knowledge of Pixel setup, UTM tracking, attribution models
  • Skilled in A/B testing, performance forecasting, and using performance data to make decisions

Soft Skills:

  • Strong communication and stakeholder management skills
  • Able to take ownership and drive projects end-to-end with minimal supervision
  • Strategic mindset and problem-solving orientation
Bonus:
  • Knowledge of CRO frameworks and tools (Hotjar, Clarity, etc.)
  • Familiarity with AI tools, automation workflows, or marketing integrations (e.g., HubSpot, Zapier)
  • Google Ads and/or Meta Blueprint certifications
Role Type: Full-time

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