Assistant Marketing Manager

2 weeks ago

Noida, Uttar Pradesh, India Blackopal Group Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Position: Senior Executive - Marketing

Reports To: Manager

Job Level: Mid-Senior

Location: Noida, India

Position Type: Full-Time

Position Summary:

We are looking for a Senior Executive - Marketing to drive our real estate marketing strategies with a strong focus on digital channels and targeted offline activities. This role requires a creative and data-driven individual to enhance brand visibility, attract potential buyers, and support sales through innovative marketing campaigns.

Minimum Requirements:

  • Bachelors degree in Marketing, Business Administration, Real Estate, or related fields.
  • 5+ years of experience in marketing, preferably in the real estate industry.
  • Strong knowledge of digital marketing tools, SEO, SEM, Google Analytics, and social media advertising.
  • Hands-on experience with real estate platforms (e.g., MagicBricks, 99acres) is a plus.
  • Excellent communication, presentation, and analytical skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Skills:

  • Proficiency in Google Ads, Facebook Ads Manager, and other digital ad platforms.
  • Knowledge of real estate CRM systems and lead management tools.
  • Creative mindset with the ability to craft compelling marketing content and campaigns.
  • Basic graphic design skills (Canva, Adobe Suite) are a plus.

Key Responsibilities:

Digital Marketing (80%)

  • Develop, implement, and manage comprehensive digital marketing strategies tailored for real estate projects.
  • Optimize website content, SEO strategies, and landing pages to generate quality leads.
  • Run targeted PPC campaigns on Google Ads, Facebook, Instagram, and real estate listing platforms.
  • Leverage social media channels to create engaging content, showcase properties, and interact with potential clients.
  • Implement email marketing campaigns to nurture leads, promote new projects, and drive client engagement.
  • Analyze digital campaign performance, track ROI, and adjust strategies accordingly.
  • Use CRM tools to manage customer data, segment audiences, and personalize marketing efforts.

Offline Marketing (20%)

  • Plan and execute offline marketing initiatives such as property exhibitions, open houses, roadshows, and real estate events.
  • Coordinate with print media, outdoor advertising, and branding agencies for effective offline campaigns.
  • Develop brochures, flyers, signage, and other marketing collaterals for real estate projects.
  • Collaborate with sales teams to create on-ground promotional activities that support sales targets.

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