
Marketing Assistant
2 days ago
About the Role:
As aMarketing Assistant, you will work closely with the Marketing Manager toexecute campaigns, promote training events/webinars with an aim to generate 300 leads per month, and support lead generation efforts.You ll be deeply involved in end-to-end event marketing, including launching events, managing event listings, sending out invites/reminders, and promoting through social media and email.
This role is ideal for someone with 1-3 years of marketing experience who thrives in a fast-paced, startup-style environment and is looking to grow in a high-impact marketing function.
Key Responsibilities:
Event Marketing & Promotions (Primary Focus)
- Assist in launching and managing virtual training events, webinars, and masterclasses.
- Publish and optimize event listings across platforms such as Eventbrite, Townscript, and third-party IT event directories.
- Coordinate and execute pre-event, reminder, and post-event email campaigns usingActiveCampaign.
- Drive event registrations throughsocial media promotions(LinkedIn, Instagram, Facebook).
- Coordinate with internal teams for event setup, speaker info, creatives, and tech checks.
- Track, manage, and report on leads generated through events.
Campaign Execution & Support
- Support the Marketing Manager in executing multi-channel campaigns (email, paid, organic).
- Schedule and send marketing emails, reminders, and follow-ups.
- Help with creating social media content calendars and scheduling posts.
- Conduct basic competitor research and assist in content coordination.
Lead Nurturing & Follow-Ups
- Manage and update lead trackers post-event.
- Execute lead-churn activities such as follow-up messaging and retargeting coordination.
- Maintain engagement through automated sequences and manual touchpoints.
Requirements:
- 1-3 years of experience in digital marketing, campaign execution, or events promotion.
- Exposure to event marketing, especially inEdTech or training services, is a strong plus.
- Familiarity with tools like:
- ActiveCampaign(email campaigns and automation)
- Canva or basic design tools (preferred)
- Social media platforms and scheduling tools (Buffer, Hootsuite, etc.)
- Strong coordination, communication, and organizational skills.
- Ability to multitask, work with tight deadlines, and manage multiple campaigns/events simultaneously.
- Graduate in Marketing, Communications, or a related field.
What You ll Gain:
- Firsthand experience in runninghigh-impact eventsand lead generation campaigns.
- Exposure to marketing strategies in the EdTech industry.
- Opportunity to grow into campaign management or event marketing lead roles.
- A fast-moving, collaborative team with astartup mindsetand strong growth culture.
Note:This is a full-time,in-office role based in Noida. Remote or hybrid work is not available for this position.
Role:Creative Marketing
Industry Type:IT Services & Consulting
Department:Marketing & Communication
Employment Type:Full Time, Permanent
Role Category:Marketing
Education
UG:Any Graduate
PG:Any Postgraduate
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