
Product Manager
2 days ago
Profile - Product Manager (General Segment)
Anglo African Region
CTC - Upto 30% hike on current CTC
Location - Mumbai
Experience - 6+ Years
Key Responsibilities :
- Portfolio Management:
• Manage the complete product portfolio, aligning with business goals and regional
market demands.
• Continuously assess market needs, monitor product performance, and refine strategies
to maximize profitability.
- New Product Launches:
• Lead the end-to-end process of new product launches in the segment.
• Collaborate with R&D, sales, and medical affairs to ensure successful product
introductions.
• Design impactful marketing campaigns to drive product adoption and awareness.
- Brand Strategy & Market Positioning:
• Develop and execute robust brand strategies to differentiate products in a competitive
landscape.
• Ensure consistent and effective brand messaging across all communication channels.
- Market Share & Sales Growth:
• Formulate short- and long-term product plans to achieve market growth targets.
• Monitor sales data and market trends to adjust strategies and optimize product
performance.
- Creative Communication & In-Clinic Campaigns:
• Design creative communication strategies targeting healthcare professionals and
patients.
• Lead the development of in-clinic campaigns to enhance product visibility and
educate healthcare providers.
- Competitor Analysis & Market Intelligence:
• Conduct regular competitor analysis using IMS data and other market intelligence
tools.
• Identify market opportunities and threats to maintain a competitive edge.
- Marketing Plan Development & Execution:
• Collaborate with internal stakeholders to create and execute annual marketing plans.
• Manage budgets efficiently, ensuring maximum ROI for marketing initiatives.
- Cross-Functional Collaboration:
• Work closely with sales, regulatory, medical, and other teams to drive product
success.
• Provide training and support to sales teams, ensuring strong product knowledge and
market insights.
- Budget & Resource Management:
• Manage the product marketing budget, ensuring cost-effective allocation of resources.
• Track marketing spend and evaluate campaign effectiveness to meet financial
objectives.
If interested or if you know someone who might be, please reach out to
Contact
Email -
Thank you
Assistant Manager
Naina Rajawat
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