Performance Marketer

1 week ago

Mohali, Punjab, India Lytegen Full time ₹ 6,00,000 - ₹ 18,00,000 per year

We're looking for experienced Media Buyers who live and breathe Meta Ads.

You'll manage campaigns end-to-end — strategy, creative testing, targeting, and optimization — focused on generating high-quality leads for the U.S. solar market.

Requirements
Key Responsibilities
  • Create, launch, and optimize Meta Ads campaigns (Facebook & Instagram).
  • Manage daily budgets, targeting, and ad rotation across multiple states and offers.
  • Build and test audiences, lookalikes, and custom conversions.
  • Track and report CPL, CTR, CPA, and ROAS using Meta Analytics and Google Sheets.
  • Conduct A/B tests on ad copy, images, and video creatives.
  • Collaborate with design and content teams for new ad concepts.
  • Monitor ad accounts to prevent overspending or compliance issues.
  • Document learnings and campaign performance for management reviews.
Skills & Qualifications
  • 3–6 years of experience running Meta Ads for lead generation (U.S. experience preferred).
  • Proficiency with Meta Ads Manager, audience building, and pixel tracking.
  • Analytical mindset with strong command of Excel / Google Sheets.
  • Excellent English communication skills.
  • Comfortable working with high daily spend and aggressive optimization targets.
  • Familiar with Zapier / tracking integrations for lead delivery.
KPIs
  • Target CPL achieved weekly.
  • Conversion rates and lead quality improvement.
  • Number of successful ad variations tested monthly.
Ideal Candidate

You're analytical, relentless, and creative — constantly testing, optimizing, and finding new ways to lower CPL while improving lead quality.

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