Performance Marketing Manager

1 week ago

Mohali, Punjab, India Zouma Full time ₹ 10,00,000 - ₹ 12,00,000 per year

Job Title: Performance Marketing Manager

About Us:

We are a fast-scaling E-commerce B2C brand committed to delivering exceptional products and customer experiences. We are seeking a Performance Marketing Manager who will drive growth by executing and optimizing data-driven campaigns across multiple performance marketing channels.

Key Responsibilities:

  • Own and manage performance marketing strategy across Google Ads, Meta (Facebook & Instagram), YouTube, Display, Affiliates, Influencer Ads, and emerging channels.
  • Plan, launch, optimize, and scale paid campaigns to achieve customer acquisition and ROI goals.
  • Manage and optimize campaigns for CAC, ROAS, CTR, conversion rates, and other key KPIs.
  • Collaborate with the creative & content teams to develop engaging ad copies and creatives that drive high conversions.
  • Design and execute A/B experiments to improve campaign effectiveness.
  • Handle media planning, budgeting, and forecasting for monthly and quarterly performance targets.
  • Utilize analytics tools (Google Analytics, GA4, Meta Ads Manager, Google Tag Manager, etc.) to track and measure campaign performance.
  • Continuously identify growth opportunities in new ad platforms, remarketing funnels, and automation tools.
  • Work closely with product, sales, and design teams to align campaigns with business strategies.
  • Lead a small team or manage external agencies to ensure seamless execution.

Requirements:

  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • 4–7 years of hands-on experience in performance marketing, preferably in an E-commerce / D2C / B2C brand.
  • Proven track record of scaling paid campaigns with high ROI.
  • Strong understanding of Google Ads, Facebook/Instagram Ads, and performance-driven channels.
  • Experience in retargeting, funnel optimization, programmatic ads, and affiliate marketing.
  • Analytical mindset with proficiency in tools such as Google Analytics, Mixpanel, SEMrush, or similar.
  • Strong knowledge of attribution models, tracking systems, and campaign measurement.
  • Excellent communication and project management skills.

What We Offer:

  • Opportunity to scale a fast-growing consumer brand and lead digital growth initiatives.
  • High ownership role with exposure to multiple marketing channels.
  • Competitive salary and performance-based incentives.
  • A dynamic, collaborative, and learning-driven workplace.

Job Types: Full-time, Permanent

Pay: Up to ₹100,000.00 per month

Benefits:

  • Health insurance
  • Paid sick time

Work Location: In person

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