Search Engine Marketing Specialist

2 days ago

Bengaluru, Karnataka, India Digit Life Insurance Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Position description:

  • Responsible for different sections of our website and growing its traffic and leads.
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities.
  • Researching and implementing content recommendations for organic SEO success.
  • Conduct simple keyword research and use SEO guidelines to increase web traffic.
  • Experience with tools such as SEMrush, Google Keyword Planner, or any other.
  • Optimizing copy and landing pages for search engine optimization.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Executing tests, collecting, and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Tracking, reporting, and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns.
  • Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for paid search engine marketing campaigns.
  • Perform ongoing paid keyword discovery, expansion and optimization.
  • Research and analyze competitor advertising links.

Requirements and Skills:

  • Proven SEM experience and success managing/monitoring PPC campaigns across Google.
  • Well-versed in performance marketing tactics.
  • Up to date with the latest trends and best practices in search engine marketing.
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  • Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
  • Strong analytical skills and experience generating SEM reports.
  • Familiarity with A/B and multivariate experiments.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • BS/MS degree in Marketing or a quantitative, test-driven field.
  • Hands-on experience with Content Management Systems (e.g., Adobe Experience Manager or WordPress) (Not mandatory).
  • Ability to meet deadlines.
  • Any graduate
  • Experience 1-4 Years

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