Head - Digital Sales

4 days ago

Delhi, Delhi, India Panacea Biotec Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Head - Digital Sales –

Position Overview:

The Head for Digital Sales will be responsible for driving revenue growth and expanding the

product portfolio of This role demands a leader who can balance P&L,

executional rigor, and category-building foresight. The candidate will play a pivotal role in

scaling our direct-to-consumer (D2C) platform while ensuring synergy between our existing

portfolio and new product additions aligned with our target consumers.

Key Responsibilities:

Strategic Growth and Profitability

● Shape the eCommerce vision for and Panacea Biotec, positioning the

platform as the preferred marketplace for mothers, children, and wellness-focused

consumers.

● Driving sustainable revenue growth while balancing profitability, scale, and

consumer trust.

● Expand the product ecosystem by identifying and integrating categories and brands

that create long-term synergies with our core consumers.

● Innovate business models (subscriptions, loyalty programs, bundling) to deepen

engagement and maximize customer lifetime value.

● Act as a strategic thought partner to the leadership of Panacea Biotec, ensuring

e-Commerce growth aligns with the broader corporate vision and future consumer

health trends.

Marketplace Sales & Partnerships:

● Oversee pricing, promotions.

● Build and strengthen relationships with marketplaces to drive growth. Negotiate

commercial terms, visibility packages, and promotional tie-ups.

● Drive revenue growth, category expansion, and preferential placements on

partner platforms.

● Collaborate with tech/product/marketing teams on platform enhancements (UI/UX,

payment gateways, CRM integration)

D2C Platform & Consumer Growth ):

● Provide marketplace insights to guide brand positioning, pricing, and product

innovation.

● Identify and lead initiatives to improve repeat purchase rates, retention, and loyalty.

● Onboard new product categories/brands (on ) aligned with consumer

needs. Enhance cross-sell and basket-building opportunities.

● Work closely with marketing, supply chain, and product teams to ensure seamless

execution of campaigns and product launches.

● Represent in strategic industry forums, partnerships, and trade

conversations.

Analytics & Reporting:

● Track KPIs: GMV, contribution margin, AOV, conversion rates, CAC, LTV.

● Maintain dashboards and generate weekly/monthly reports.

● Provide insights on consumer behavior, assortment gaps, and pricing trends.

Leadership & Teaming (Future Growth)

● Build and lead a digital sales team as the business scales.

● Collaborate with marketing, supply chain, and finance for cross-functional impact.

Qualifications & Skills:

● Proven experience in e-commerce/digital sales with both strategic and operational

exposure.

● Proven ability to scale D2C platforms and manage marketplaces.

● Strong knowledge of SEO/SEM, digital ads, analytics, CRM, and e-commerce

platforms.

● Hands-on, and comfortable with "strategy + execution" ownership.

● Excellent problem-solving, leadership, and cross-functional collaboration skills.

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