
Head - Digital Sales
22 hours ago
Head - Digital Sales –
Position Overview:
The Head for Digital Sales will be responsible for driving revenue growth and expanding the
product portfolio of This role demands a leader who can balance P&L,
executional rigor, and category-building foresight. The candidate will play a pivotal role in
scaling our direct-to-consumer (D2C) platform while ensuring synergy between our existing
portfolio and new product additions aligned with our target consumers.
Key Responsibilities:
Strategic Growth and Profitability
● Shape the eCommerce vision for and Panacea Biotec, positioning the
platform as the preferred marketplace for mothers, children, and wellness-focused
consumers.
● Driving sustainable revenue growth while balancing profitability, scale, and
consumer trust.
● Expand the product ecosystem by identifying and integrating categories and brands
that create long-term synergies with our core consumers.
● Innovate business models (subscriptions, loyalty programs, bundling) to deepen
engagement and maximize customer lifetime value.
● Act as a strategic thought partner to the leadership of Panacea Biotec, ensuring
e-Commerce growth aligns with the broader corporate vision and future consumer
health trends.
Marketplace Sales & Partnerships:
● Oversee pricing, promotions.
● Build and strengthen relationships with marketplaces to drive growth. Negotiate
commercial terms, visibility packages, and promotional tie-ups.
● Drive revenue growth, category expansion, and preferential placements on
partner platforms.
● Collaborate with tech/product/marketing teams on platform enhancements (UI/UX,
payment gateways, CRM integration)
D2C Platform & Consumer Growth ):
● Provide marketplace insights to guide brand positioning, pricing, and product
innovation.
● Identify and lead initiatives to improve repeat purchase rates, retention, and loyalty.
● Onboard new product categories/brands (on ) aligned with consumer
needs. Enhance cross-sell and basket-building opportunities.
● Work closely with marketing, supply chain, and product teams to ensure seamless
execution of campaigns and product launches.
● Represent in strategic industry forums, partnerships, and trade
conversations.
Analytics & Reporting:
● Track KPIs: GMV, contribution margin, AOV, conversion rates, CAC, LTV.
● Maintain dashboards and generate weekly/monthly reports.
● Provide insights on consumer behavior, assortment gaps, and pricing trends.
Leadership & Teaming (Future Growth)
● Build and lead a digital sales team as the business scales.
● Collaborate with marketing, supply chain, and finance for cross-functional impact.
Qualifications & Skills:
● Proven experience in e-commerce/digital sales with both strategic and operational
exposure.
● Proven ability to scale D2C platforms and manage marketplaces.
● Strong knowledge of SEO/SEM, digital ads, analytics, CRM, and e-commerce
platforms.
● Hands-on, and comfortable with "strategy + execution" ownership.
● Excellent problem-solving, leadership, and cross-functional collaboration skills.
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