Behavior Change Conversational Designer

Noora Health's mission is to improve outcomes and strengthen health systems by equipping family caregivers with the skills they need to care for their loved ones. Founded in 2014, Noora Health turns hospital hallways and waiting rooms into classrooms by tapping into the most compassionate resources available for the patient's care: their own family. 

With support from governments and partners in India, Bangladesh, Indonesia, and Nepal Noora Health has trained more than 35 million caregivers and patients across 12,600+ facilities using their flagship caregiver education and training curriculum, the Care Companion Program (CCP). 

In a cohort of patients, the CCP reduced post-surgical cardiac complications by 71%, maternal complications by 12%, newborn complications by 16%, and newborn readmissions by 56%.

Noora Health was honored as a TED 2022 Audacious Project Grantee and recipient of the 2022 Skoll Foundation Award for Social Innovation. Featuring Edith Elliott and Shahed Alam, Co-Founders and Co-CEOs, Noora Health's mission took the spotlight at TED 2022 and was also featured in a 2022 Skoll video.

Note: This is a 3 months full-time contract position.

WHAT YOU WILL DO

We are seeking a skilled Behavior Change Conversational Designer with a background in health communications and content writing to help shape our AI-powered caregiver platform. In this role, you will create engaging, medically accurate, and empathetic content that supports caregivers and patients across various health conditions. Your work will be essential in ensuring that our AI-driven platform delivers health information that is accessible, culturally relevant, and impactful. You will collaborate closely with product, clinical, and design teams to develop caregiving content, frameworks, and playbooks that resonate with our diverse user base across India, Bangladesh, Indonesia, and Nepal. This role will be central to developing our platform's voice, tone, and personality, transforming complex health information into content that is easy to understand, relatable, and actionable.

Key responsibilities include:

• Develop and implement a comprehensive content strategy that aligns with product goals, user engagement initiatives, and behavior change targets
• Develop and refine health and marketing content for existing and AI-powered interactions, including health education messages, chatbot responses, and behavior change nudges tailored to caregivers and patients
• Work closely with medical and product teams to ensure content accuracy, cultural relevance, and sensitivity across diverse health topics, adapting messages for various regions and languages
• Measure the effectiveness of various content, identify areas for improvement, and refine messaging based on user insights
• Design and maintain content frameworks, best practices, and playbooks that enable dynamic, personalized messaging based on user behavior, needs, and health conditions across multiple geographies
• Conduct regular content audits and updates to ensure alignment with current medical guidelines, user feedback, and emerging health trends.

WHO WE ARE LOOKING FOR

• 4+ years of experience in health communications, content creation, or copywriting, ideally within a healthcare, public health, or digital health setting. Academic background in health communications, public health, journalism, or a related field
• Exceptional writing, storytelling, and editing skills, with a proven ability to translate complex health information into clear, compassionate, and engaging content. Experience developing content across formats, including text messages, video scripts, infographics, and interactive media
• Strong understanding of health literacy principles, with experience creating content that is accessible, culturally sensitive, and tailored to diverse audiences across different regions and languages
• Experience in creating and standardizing content frameworks and conversational guides
• Familiarity with chatbot design, AI-driven platforms, content automation, and behavior change communication strategies

At Noora Health, we value diversity, equity, and inclusion, and we understand the value of developing a team with different perspectives, educational backgrounds, and life experiences. We prioritize diversity within our team, and we welcome candidates from all gender identities, castes, religious practices, sexual orientations, and abilities – among many others.

We encourage people from all backgrounds to apply for positions at Noora Health.