Performance Marketer

3 days ago


India Unbounce Careers Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: Freelance Performance Marketer

Location: Remote
Engagement: Freelance / Part - time

About the Role:

We're looking for a Freelance Performance Marketer who can independently manage and scale paid ad campaigns to drive measurable results. If you're someone who lives and breathes ROAS, knows how to make creative + analytics work together, and has experience working with fast-growing brands—this is for you

Responsibilities:
  • Set up, manage, and optimize paid ad campaigns (Meta, Google, YouTube etc.)

  • Work with our internal or external creative teams to produce high-performing ad creatives

  • Continuously analyze campaign performance and deliver actionable insights

  • Run A/B tests on creatives, targeting, and landing pages

  • Track and report key performance metrics (CPA, ROAS, CTR, etc.)

  • Proactively suggest growth experiments and scaling strategies

  • Collaborate with our team weekly to align on goals and performance

Requirements:
  • 2+ years of hands-on experience managing paid campaigns as a freelancer or agency partner

  • Proven success in optimizing campaigns to improve ROAS and reduce CPA

  • Proficiency in Meta Ads Manager, Google Ads, and analytics tools

  • Strong understanding of performance metrics and conversion tracking

  • Ability to work independently and meet deadlines

  • Excellent communication and reporting skills

Nice to Have:
  • Experience with D2C, SaaS, or lead-gen funnels

  • Familiarity with landing page builders (Webflow, Unbounce, etc.)

  • Understanding of UTM tracking and GA4 setup

  • Prior work with startups or fast-paced digital brands


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