Performance Marketer

Job Description – Performance MarketerPackage: ₹5 LPALocation: RemoteExperience: 2+ yearsType: Full-TimeCompany DescriptionFunnele is a fast-growing, early-stage digital marketing startup helping brands scale using data-driven performance marketing. We work with clients across the USA, Canada, UK, and Australia — primarily eCommerce, Shopify, SaaS, and service businesses.We're a small but ambitious team, building a strong foundation. If you're someone who enjoys ownership, wants to grow with the company, and loves solving performance marketing challenges, you'll fit right in. This role is for someone who wants to build, not just manage.About the RoleWe are looking for a Performance Marketer with proven experience in managing Google Ads, Meta Ads, and LinkedIn Ads especially for eCommerce and Shopify brands.You should be confident in handling multiple accounts, setting up tracking (GA4), optimizing for conversions, and working with international clients (especially the USA). As we scale, you will play a key role in shaping processes, campaign structures, and client strategies.Key Responsibilities:- Plan, manage, and optimize Google Ads campaigns (Search, PMAX, Shopping, YouTube, Display).- Run and scale Meta Ads campaigns for eCommerce & lead-gen funnels.- Manage LinkedIn Ads for B2B and professional service clients.- Create and manage Shopify-based paid campaigns with strong ROAS focus.- Perform keyword and audience research using Google Keyword Planner, Meta tools, and third-party platforms.- Set up tracking and analytics using GA4, GTM, pixels, custom events, and server-side tracking (preferred).- Build weekly and monthly performance dashboards and provide insights.- A/B test creatives, landing pages, and audience segments.- Coordinate with creative and content teams for ad copy and visuals.- Manage multiple client accounts with strong ownership and accountability.- Stay updated with platform updates, tools, and industry trends.Requirements:- Minimum 2 years experience in Google Ads & Meta Ads (must).- Hands-on experience with eCommerce & Shopify campaigns.- Experience running campaigns for USA-based clients (mandatory).- Working knowledge of LinkedIn Ads (B2B targeting, lead gen).- Strong understanding of GA4, attribution models, and tracking setup.- Experience managing budgets ranging from $1,000–$20,000/month.- Ability to juggle multiple campaigns at once with organized execution.- Strong communication and reporting skills.- Ability to work independently in a fast-paced startup environment.Good to have:- Experience with TikTok Ads or Amazon Ads- Knowledge of CRO, landing page optimization- Experience with Shopify apps, tracking tools, or plugins- Familiarity with SEMrush, Ahrefs, or similar toolsWhy Join us? (Startup Advantage)Since we're an early-stage startup, you get:- High ownership — your work directly impacts the company's growth- Fast growth opportunities as we scale- Leadership exposure and the ability to shape future processes- Direct work with USA & international clients- Flexible work environment- Potential performance-based increments & leadership rolesIf you're looking to grow fast, this is where you build your strongest experience.Who Should Apply:- Marketers who love performance, analytics, and optimization- People who thrive in small teams and want more ownership- Professionals who prefer impact over hierarchy- Candidates who want to grow into senior positions quicklyHow to Apply:Send your resume updated with:- Your top 3 campaign results (ROAS, CPA, or scaling examples)- Platforms you've managed- Shopify & USA campaign experience summary