Performance Marketing

2 days ago

Mohali India Pro Ultimate Full time

Job Description Job Title: Performance Marketing Executive (Paid Campaigns) Department: Digital Marketing Location: Corporate Office Mohali Reports To: Digital Marketing Manager / Head of Marketing Salary: 25-30k Employment Type: Full-Time Job Summary: We are seeking a Performance Marketing Executive to plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google, and YouTube. The role focuses on customer acquisition, retention, and sales growth through data-driven marketing strategies. The ideal candidate should have strong analytical skills, a creative mindset, and a deep understanding of ad performance metrics, ROI, and ROAS. Key Responsibilities: 1. Campaign Planning & Execution - Plan, create, and manage paid campaigns across Meta (Facebook, Instagram), Google Ads, and YouTube. - Define clear ROI and ROAS targets aligned with marketing and business goals. - - Develop and implement customer acquisition, retargeting, and lifecycle marketing campaigns. 2. Optimization & Performance Analysis - Monitor and optimize campaign performance daily to achieve maximum ROI. - - Conduct A/B testing on ad creatives, copies, audiences, and landing pages to identify high-performing combinations. - Track, measure, and report key metrics such as CAC (Customer Acquisition Cost), ROAS, CTR, and Conversion Rates. 3. Budget Management & Forecasting - Manage ad budgets efficiently to ensure cost-effective scaling. - - Forecast spend and performance outcomes for each platform. - Reallocate budgets dynamically based on campaign performance insights. 4. Collaboration & Strategy Alignment - Work closely with the creative and product teams to develop engaging ad content and landing pages. - Share insights from campaign data to guide creative direction and messaging. - Coordinate with sales and CRM teams to ensure consistent audience targeting and remarketing strategies. 5. Reporting & Insights - Prepare and share weekly/monthly performance reports with actionable insights. - Present findings on CAC, conversion efficiency, and audience trends. - - Stay up to date with digital marketing trends, tools, and algorithm updates across ad platforms. Key Skills & Competencies: - Hands-on experience with Meta Ads Manager, Google Ads, and YouTube Ads. - - Strong understanding of performance marketing, analytics, and conversion optimization. - Proficiency in Google Analytics, Tag Manager, and other performance tracking tools. - Analytical mindset with ability to interpret data and derive actionable insights. - - Excellent coordination skills with creative, content, and product teams. - Knowledge of funnel optimization, remarketing, and customer lifecycle marketing. - Strong attention to detail, time management, and problem-solving ability. Qualifications & Experience: - Bachelor's degree in Marketing, Business, or related field. - 24 years of experience in digital or performance marketing. - - Proven track record of managing paid campaigns with measurable ROI. - Certification in Google Ads / Meta Ads is a plus. Work Environment: - Office-based role with collaboration across digital, creative, and sales teams. - Fast-paced and performance-driven environment focused on measurable growth and innovation. Compensation & Benefits: - Competitive salary based on experience and performance. - Opportunities for career advancement in digital strategy and marketing leadership.

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