Area Sales Manager FMCG

2 days ago

Kolkata, West Bengal, India Ayoka Global Private Limited Full time ₹ 5,00,000 - ₹ 15,00,000 per year

We are looking for a dynamic Area Sales Manager (ASM) - Kolkata to drive sales growth and manage distributor and retailer networks in the assigned territory. You will lead a team of Sales Officers/Executives, ensure target achievement, and expand our FMCG product reach for our flagship brand *SkyBerrys*.

Ayoka Global Private Limited is a promising new player in the FMCG sector, led by a team of seasoned professionals. Set to launch multiple brands across various categories, the company aims to disrupt the market with its innovative approach. By leveraging its leadership's diverse expertise and focusing on evolving consumer needs, Ayoka Global is poised to deliver high-quality, sustainable products that resonate with modern consumers. As they prepare to unveil their first line of brands, the industry eagerly anticipates the fresh perspective this newcomer will bring to the competitive FMCG landscape.

Website:

Brands We Own:

SkyBerrys' is a premium indulgent brand that elevates everyday treats to extraordinary experiences. Our signature line of gourmet milkshake mixes brings the taste of luxury to your home. Crafted with the finest ingredients and innovative Flavors combinations, SkyBerrys' transforms simple moments into delightful indulgences. Whether you're craving a moment of self-care or looking to impress guests, our products offer a quick escape to a world of rich, creamy perfection. With SkyBerrys', every sip is a journey to cloud nine.

SkyBerrys' is available in Five Flavors: Chocolate, Vanilla, Strawberry, Mango & Blueberry.

Website:

Key Responsibilities:

* Achieve monthly and quarterly sales targets for the assigned territory.

* Appoint and manage distributors, wholesalers, and retailers.

* Monitor and guide the Sales Officers/Sales Executives team to improve productivity.

* Ensure product availability and visibility in General Trade and Modern Trade.

* Handle *beat planning*, market coverage, and secondary & tertiary sales tracking.

* Execute trade promotions, schemes, and market activations.

* Collect and analyze market intelligence on competitor activities.

* Ensure timely collection of payments and resolve distributor claims.

* Regularly use *field tracking apps* (FA App/Bizom) for reporting and monitoring.

* Submit weekly and monthly MIS to the Regional Sales Manager (RSM/NSM).

Key Skills & Requirements:

* Graduate / MBA preferred, with minimum of 10 years FMCG sales experience.

* Proven track record in achieving sales targets and managing distribution.

* Strong knowledge of General Trade; exposure to Modern Trade is an advantage.

* Hands-on experience with *FA apps / Bizom / Sales Diary* or similar field reporting tools.

* Good communication, negotiation, and team management skills.

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