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Event Marketing Manager
2 weeks ago
The TeamThe Ratings Global Event Marketing team is responsible for the strategy, management, and execution of close to 500 events annually including webinars, hosted events, and 3rd party event sponsorships. Effective communication, cooperation, and mutual support help achieve common goals. Values that underpin success includes professionalism, respect, open-mindedness, creativity, adaptability, and a strong commitment to delivering outstanding experiences for our customers.
The Impact:
As the Event Marketing Manager, you will provide meeting and event expertise and direction, working with all S&P Ratings internal stakeholders (Analytical, Commercial and Market Outreach) throughout the APAC region on their marketing initiatives. Your job is to work closely with other meeting planners (primarySingapore/Hong Kong/APAC; secondaryglobally) and marketing colleagues on making S&P Ratings events top-of-class in the financial sector.
Whats in it for you:
S&P Ratings manages over 500 hosted events, sponsorships and webinars each year, varying in size from people and scope of day to three-day meetings. You will be looked to for your expertise in the meetings industry to direct client on virtual platforms, locations, logistics, budgets, strategy, communications, and creativity.
Responsibilities:
- Responsible for hosted events (virtual and in-person), webinars and 3rd Party Events. Initially, you will work with Event Marketing colleagues to secure systems trainings and become well-versed in our procedures, eventually assigned to specific internal stakeholders and understanding the business will help you to formulate the event execution plan.
- Lead and run events from start to finish throughout APAC and some global involvement.
- Participate and coordinate with external/internal parties for industry sponsorships.
- Project manage APAC roadshows with other internal stakeholders.
- Speakers (internal & external) prep and training and ensuring successful execution.
- Communication PlansReview and contribute to correspondence (emails, registrations, social and digital media) with internal stakeholders, external customers, and guest speakers. Pull attendee registration lists (SalesForce & Pardot) for invitations. Review and contribute to all communication to meeting invitees. Provide project parameters for completion of support assignments. Conduct pre-conference and post-conference meetings with vendors.
- Reporting Providing post-event metrics and KPIs to show value and/or direction on event strategy.
- Sourcing Meetings/events/receptions with hoteliers, food service directors, restaurants, ground operators, dcor & entertainment companies, promotional items, AV & Production companies.
- Contracts Review and negotiate contracts for all vendors (hotel, restaurant, AV, 3rd party associations, etc.). Provide outline and explanation to host of all contractual items including any potential cancellations.
- Manage within approved event budgets and negotiate the best value for Ratings across all events.
- Ensure compliance with insurance, legal, health and safety obligations.
- Regular administrative duties for the events team - track, manage events calendar, pipeline and budget tracker.
What Were Looking For:
- An S&P Global employee at this level would typically have 3-5 years of progressive experience in meeting/event planning.
- Experience with Virtual and In-Person event execution. Experience working with sponsors and/or client relationships and fulfilment.A good understanding of financial markets and business environment including implications to S&Ps analytical products and services is a plus. Experience or an interest in Sustainable Finance is desirable.
- Experience with any of the following platform sPardot, On24, Cvent, SalesForce or similar experience (i.e. Eloqua or Marketo instead of Pardot).Must be able to work effectively and collaboratively in a team oriented, global, and multi-cultural environment.
- The ideal candidate has a passion for events, is highly organized, has a sense of urgency.
- Strong customer service focus.
- Bachelors degree preferred, or relevant experience as outlined above.
- Some travel will be required from time to time in throughout the region.
