Events Marketing

Job Description

Who are we and what do we do

BrowserStack is the worlds leading cloud-based software testing platform, empowering over 50,000 customersincluding Amazon, Microsoft, Meta, and Googleto deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 21 global data centers, providing instant access to 35,000+ real devices and browsers.

With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation. Its suite of products spans manual and automated testing, visual regression, accessibility, and test managementall designed to simplify the testing process for modern development teams. Behind the scenes, BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design, flakiness detection, auto-healing and more helping teams reduce maintenance overhead, debug faster, and catch issues earlier in the development lifecycle.

Recognized for its innovation and growth, BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years. With backing from investors like Accel, Bond, and Insight Partners, the company continues to expand its product offerings and global footprint. Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing.

Location

This is a remote opportunity. But the base location of the role holder has to be Mumbai.

Role In Nutshell

As an Associate in Field Marketing, you will play a key role in driving awareness and demand for BrowserStack among the global developer and QA community. The ideal candidate will be responsible for executing field marketing strategies and programs while driven by a product mindset to drive brand awareness, lead generation, and customer engagement for global audiences through different-format events.

What will you do

- Develop and Execute Field Marketing Strategies: Manage and drive execution of demand generation and field marketing plans while aligning with other areas of marketing
- Cross-Functional Collaboration: Manage and drive execution of demand generation and field marketing plans while aligning with other functional areas like sales, product marketing, product and other stakeholders.
- Creating & Managing Events Execution Plan: Plan and develop a webinar calendar to align with product goals and manage its flawless execution
- Managing external stakeholder Collaboration: Manage all supporting logistics for field events, including printing, promotional items, supporting materials, shipping and receiving. Ability to work closely, interact and manage agencies/3rd party vendor
- Content Management: Work closely with the different stakeholders to develop compelling marketing collateral, presentations, promotional materials etc for field activities.

Desired Experience

- 2-4 year of overall experience in developing and executing successful field marketing strategies
- Ability to work independently in planning, managing and executing different format events with strict timelines.
- Confidence to work closely with sales teams to craft programs that are results-driven in their approach.
- A research mindset to seek the creative and best-in-class ways for driving product let events within the specified budget.
- Proficient in defining and tracking success metrics
- Experience working with multiple stakeholders across time zones
- Excellent oral and written communication skills

Benefits

In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

- Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000
- Gratuity as per payment of Gratuity Act, 1972
- Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends
- Remote-First work environment in India
- Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience

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