Regional Sales Manager

To lead and manage fabric sales across a designated region by building and maintaining strong supplier relationships with
existing suppliers
in the Hospitality Sector, Hotels & Resorts, Service Apartments & Company Guest Houses, Banquet Halls & Wedding Venues, Hospitals & Clinics, Nursing Homes & Diagnostic Centers, Medical Colleges & Hostels, Event Management Companies, Mandap Decorators & Wedding Planners,
Caterers,
Corporate & Institutional Sector, Educational Institutions, Government Organizations & PSUs, Railways, Airline, Cruise Liners, Housekeeping Contractors, Industrial Canteens, Community Halls & Trust-Run Facilities,
Institutional Fabric Distributors,
Wholesalers in Textile Market, Online & Offline Retail Chains, and other fabric-intensive service providers.

Reporting to:

Head – Sales & Marketing / Director – Business Development

Company Overview:

Adinath Tex‑Chem is a
vertically integrated textile manufacturer
, based in Surat, Gujarat. It is a part of Adinath Group, which specializes in wider-width fabrics, hotel linen, home textiles, chemicals & auxiliaries and embroidery yarn.

With over 30 years of industry experience, we have established ourselves as a trusted supplier to prominent exporters, hotel groups and hotel suppliers across India and abroad. We take pride in our state-of-the-art facility, which allows us to handle every step of the manufacturing process from weaving and fabric processing to stitching and quilting, our integrated setup ensures efficiency and consistency.

We are committed to a sustainable future, integrating waste water treatment and responsible sourcing into our operations. With our recent GRS & RCS certification, we are observing resources and promoting circularity in textiles.

Key Responsibilities (KRA):

1. Sales Development & Target Achievement

• Develop and implement regional sales strategies aligned with company objectives.
• Meet or exceed monthly/quarterly/annual sales targets.
• Identify and target new business opportunities within the assigned sectors.

2. Client Relationship Management

• Develop strong relationships with key accounts such as hotels, hospitals, caterers, and event companies.
• Manage client portfolios, including handling inquiries, quotations, negotiations, and follow-ups.

3. Business Expansion & Market Penetration

• Explore new market segments like Cruise Liners, Mandap services, and Service Apartments.
• Conduct regular market analysis to stay ahead of competitors.
• Collaborate with the marketing team for promotional activities and lead generation.

4. Product Knowledge & Demonstration

• Ensure in-depth understanding of product specifications, textile grades, GSM, fabric finishes (antimicrobial, fire retardant, water repellent, etc.)
• Arrange product presentations and trials for potential clients.
• Detailed Training and Induction will be provided at Surat, Gujarat on successful joining for 7 Days.

5. Coordination & Reporting

• Coordinate with the production, logistics, and dispatch team to ensure timely delivery.
• Maintain detailed MIS, reports on visits, leads, conversions, and pipeline forecasting.
• Submit monthly performance reports and competitor analysis.

Key Performance Indicators (KPI):

KPI

Target

Sales Revenue

Achieve quarterly and annual sales targets (₹ 35 lakh/month or region-wise goals)

Customer Acquisition

Minimum 5–7 new institutional clients on boarded per quarter

Client Retention Rate

Maintain ≥ 90% client retention annually

Lead Conversion Ratio

≥ 30% conversion of qualified leads

Collection Efficiency

≥ 95% collection within agreed credit period

Territory Coverage

At least 12–15 client visits per month

Product Mix

Balanced sales across various fabric grades (bed linen, bath linen, uniforms, curtains etc.)

CRM Data Management

100% reporting compliance in CRM/MIS

Customer Satisfaction Score (CSAT)

Maintain ≥ 4.5/5 rating from clients on service & delivery