Sr. Manager, Marketing Operations
3 days ago
About Affinity
Affinity is pioneering new frontiers in AdTech: developing solutions that push past today's limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 500 experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.
Applicants should be from Tier 1 B Schools (Mandatory).
Role: Sr. Manager, Marketing Operations
Work Location: Mumbai (Malad)
Product: Across Affinity Products
About Role:
As a Senior Manager – Marketing Operations, you will be responsible for leading CRM system integrations, ensuring seamless adoption of HubSpot across teams, and supporting business units with robust data-driven reporting and attribution models. The role requires strong technical expertise, stakeholder management, and the ability to translate business needs into scalable CRM solutions.
Roles & Responsibility:
Insights & Reporting – Develop and maintain multi-touch attribution models, reports, and dashboards for data-driven decisions. Deliver actionable insights through data analysis to support ROI measurement and decision-making.
CRM System Management & Integration – Lead HubSpot implementation and ensure smooth integration with internal systems like Pipedrive. Oversee integration between Pipedrive and HubSpot for seamless data flow across business units.
Stakeholder Enablement & Training – Train sales and marketing teams to maximize CRM adoption and effectiveness. Partner with stakeholders to understand evolving requirements and translate them into CRM workflows. Act as the point of contact for HubSpot-related queries and provide ongoing guidance.
Operations & Process Optimization – Streamline CRM workflows, automate processes, and enforce data hygiene standards. Continuously review and improve lead management, pipeline stages, and workflow automation. Identify bottlenecks in CRM processes and recommend process enhancements.
Cross-Functional Collaboration – Partner with Sales, Marketing, Product, and Tech teams to align CRM with business needs. Support marketing campaigns by ensuring CRM workflows (email, lead scoring, workflows, customer journeys) are set up correctly. Collaborate with Finance and BI teams to integrate CRM data with business performance reporting systems.
Governance, Compliance & Support – Ensure CRM operations follow compliance guidelines and maintain system reliability. Plan and oversee regular data backups and disaster recovery processes.
Leadership & Strategic Impact – Drive the CRM roadmap, implement best practices, and mentor internal teams for long-term success.
Required Skills:
10+ years of proven experience in CRM migration and implementation (with strong expertise in HubSpot).
Hands-on experience with at least one additional CRM (Salesforce, Zoho, or Pipedrive) is an advantage.
Strong understanding of B2B sales environments and multi-business ad network ecosystems.
Expertise in integrating diverse internal systems with CRM platforms.
Experience in training and supporting sales teams.
-
Sr. Manager, Marketing Operations
1 day ago
Mumbai, Maharashtra, India AFFINITY GLOBAL ADVERTISING Full time ₹ 6,00,000 - ₹ 18,00,000 per yearAbout AffinityAffinity is pioneering new frontiers in AdTech: developing solutions that push past today's limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and...
-
Sr Manager
6 days ago
Mumbai, Maharashtra, India NAFA Capital Group Full time ₹ 12,00,000 - ₹ 36,00,000 per yearAbout the Group UAP & NAFA Group is an integrated financial services platform with activities in asset management services, principal investing, investment banking, India market entry partnerships, and sustainability focused strategic advisory services. We specialise in providing a variety of financial services, advisory services and asset management...
-
Sr. Manager- Logistics
1 week ago
Mumbai, Maharashtra, India crescendo global Full time ₹ 12,00,000 - ₹ 36,00,000 per yearJob Description Sr. Manager- Logistics (Secondary) - FMCG - Mumbai - 15 Years Discipline: Inbound & Outbound LogisticsJob type: PermanentContact name: Divya SethiContact email: Job ref: 82112Published: about 13 hours agoSr. Manager - Logistics (Secondary) - FMCG - Mumbai - 15 Years We are looking for a highly experienced professional to manage Pan-India...
-
Sr. Manager
3 days ago
Mumbai, Maharashtra, India Skuccii Supercliniq Full time ₹ 20,00,000 - ₹ 25,00,000 per yearRole:As the Sr. Manager Marketing & Branding, you will manage the development and execution of the clinic's integrated marketing strategy across digital platforms, social media, and branding initiatives. This is a hands-on senior management role that requires a deep understanding of the luxury market, high aesthetic sensibility, and a proven track record in...
-
Sr. Specialist, HR Operations
1 week ago
Mumbai, Maharashtra, India AFFINITY GLOBAL ADVERTISING Full time ₹ 9,00,000 - ₹ 12,00,000 per yearAbout AffinityAffinity is pioneering new frontiers in AdTech: developing solutions that push past today's limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and...
-
Sr Manager
2 weeks ago
Mumbai, Maharashtra, India Leadway Resource Career Full time ₹ 12,00,000 - ₹ 36,00,000 per yearPosition: Sr Manager - Finance Transformation OperationsLocation: Mumbai (Onsite)Shift timings: Day shiftExperience: 5+ YrsJOB DESCRIPTION:Vital Role:Leadership in Finance Transformation OperationsTake ownership of the finance transformation vertical, ensuring seamless operations, strategic alignment, and continuous improvement in service delivery.Drive...
-
Sr. Digital Marketing Manager
7 days ago
Mumbai, Maharashtra, India Trident HRM Services Pvt Ltd Full time ₹ 30,000 - ₹ 35,00,000 per yearHiring for a leading MNC in Events & Exhibition Industry:Job Title: Sr. Digital Marketing Manager - Paid Media Specialist (Pharma)Job location: MumbaiWork days: Mon-FriKey ResponsibilitiesDevelop and execute data-driven paid media strategies aligned with business goals.Lead strategic planning and present performance insights to senior stakeholders.Manage...
-
Manager/Sr. Manager
1 week ago
Mumbai, Maharashtra, India Shree Naman Developers Full time ₹ 20,00,000 - ₹ 25,00,000 per yearDear Candidate,Greetings for the day This is in reference to your application submitted to us on Naukri portal couple of days ago.We have an excellent job opportunity for the position of Manager/Sr. Manager - Interior Designer for BKC location. Following are the details for your reference.Organisation: Shree Naman GroupDesignation: Manager/Sr. Manager -...
-
Group Product Manager/ Sr. Product Manager
1 week ago
Mumbai, Maharashtra, India Zydus Group Full time ₹ 15,00,000 - ₹ 25,00,000 per yearRole:Group Product Manager/ Sr Product ManagerExperience:5 -10 years of product marketing experience inPharma IndustryQualification:B. Pharma + MBA - Marketing OR Pharma. ManagementTherapy:Multi-speciality (Must have handled a high volume brand)Industry Preference:Only from Pharma IndustryJob Location:Mumbai (Goregaon)Job DescriptionDevelopment,...
-
Sr. Manager
1 day ago
Navi Mumbai, Maharashtra, India Hindustan Platinum Full time ₹ 1,20,000 - ₹ 3,00,000 per yearHiring for Sr. Manager / AGM Production.A mid-level role, which involves overseeing the production of Catalyst and Refining. Will oversee all day to day operations of the plant from production / manufacturing, to ensuring all policies and procedures are followed. Develop processes that will maximize stewardship, safety, quality and productivity.Daily...
