VP - Sales & Marketing

• Strategic Planning and Execution - Develop and implement effective marketing strategies that align with the company's goals and objectives. Craft strategies for all Marketing & Sales teams, including Digital, Advertising, Communications, and Creative. Develop the annual/project-specific branding and sales strategy based on product segment and customer profile.
• Digital Marketing - Lead the development and execution of digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing. Plan and manage social media platforms to enhance engagement and brand visibility.
• Budget Management - Develop and manage monthly, quarterly, and annual sales &marketing budgets, ensuring efficient allocation of resources. Monitor campaign budgets and optimize marketing investments to achieve maximum ROI.
• Campaign Management - Plan, execute, and oversee integrated marketing and sales campaigns across multiple channels to drive brand awareness and lead generation. Manage all contests, giveaways, and other digital projects to increase engagement. Develop vibrant concepts and creative advertising campaigns for various media, including newspapers, magazines, radio, online, and outdoors.
• Brand Management - Develop and maintain a strong brand identity, ensuring consistent messaging across all marketing channels. Design branding, positioning, and pricing strategies.
• Team Leadership and Development - Lead, mentor, and develop the marketing and sales team, providing guidance, training, and support. Prepare and manage quarterly and annual hiring plans.
• Market Analysis and Consumer Insights -Conduct market research to identify trends, opportunities, and customer preferences. Monitor competition (acquisitions, pricing changes, and new products/features) to inform strategies.
• Collaboration and Coordination -Work collaboratively across teams, including Engineering, Product, and Sales, to ensure a coordinated approach to marketing, sales and company strategies.
• Performance Measurement - Measure and report on the performance of marketing campaigns, gain insight, and assess against goals. Evaluate important metrics that affect website traffic, service quotas, and target audience engagement.
• Content Creation and Management - Produce valuable and engaging content for our website and blog that attracts and converts our target groups. Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Innovation and Trend Analysis - Identify the latest trends and technologies affecting our industry. Experiment with a variety of organic and paid acquisition channels, including content creation, content curation, PPC campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.

• MBA graduates with Marketing / International Business for a reputed university/Institute – having a minimum of 10-15 years of experience in real estate sales and marketing, with at least 5 years in a leadership role.
• Should have good experience leading a marketing and sales team
• Should have good experience in marketing using different platforms.
• Should have good experience dealing with creative agencies.
• Should be able to lead a team of Digital Marketing including content writers, digital marketing team,
• Should be experienced in Brand Management and Pricing Strategies.
• Should be able to evaluate the performance of each campaign and monitor the campaign efficiency
• Should have experience in developing sales and marketing budgets.
• Should have experience in analyzing the Market trends, increase the turnover
• Should have experience managing a sales turnover of more than 200 Cr.
• Should be willing to work out of Either Coimbatore/Chennai
• Should be proficient in Tamil & English

Ciel HR