Manager - Marketing & Communications

7 hours ago

Makarba Ahmedabad Gujarat, India IKON Marketing Consultant Full time ₹ 4,20,000 - ₹ 12,60,000 per year

Location: Ahmedabad, Gujarat

Experience Required: Minimum 8+ years

Qualification: MBA / Masters in Marketing, Mass Communication, or Public Relations from a reputed institute

Job Summary

The Marketing Communication Manager will be responsible for developing, implementing, and overseeing strategic marketing and communication initiatives to strengthen brand visibility, customer engagement, and corporate reputation. The role requires a seasoned professional with deep expertise in integrated marketing communication, media relations, and creative content development for both online and offline channels.

Key Responsibilities

Brand Strategy & Positioning

  • Develop and execute marketing communication strategies aligned with business and brand objectives.
  • Ensure consistent brand messaging across all customer touch points and media platforms.
  • Collaborate with leadership and cross-functional teams to define brand tone, voice, and visual identity.

Marketing Communication & Campaigns

  • Plan and execute integrated marketing campaigns (ATL, BTL, and digital).
  • Conceptualize and implement promotional and seasonal campaigns for product launches and brand events.
  • Oversee creative development—advertisements, brochures, in-store materials, and digital content.
  • Work closely with agencies, designers, and production vendors to deliver timely, high-quality creatives.

Media, PR & Corporate Communication

  • Build and maintain strong relationships with media houses, journalists, and industry influencers.
  • Draft press releases, articles, speeches, newsletters, and internal communication content.
  • Coordinate corporate announcements, interviews, and media interactions.
  • Identify PR opportunities to enhance positive coverage and brand reputation.

Digital & Content Marketing

  • Collaborate with the digital marketing team to ensure brand-consistent messaging across digital platforms.
  • Supervise the creation of website, social media, and email content that enhances audience engagement.
  • Track and analyze communication metrics and campaign effectiveness.

Team & Vendor Management

  • Build, lead and mentor internal design and marketing communication teams.
  • Manage agencies for creative, PR, printing, and event execution.
  • Ensure marketing budgets are efficiently utilized with measurable ROI.

Key Skills & Competencies:

  • Strong foundation in marketing communication strategy, media planning, and content creation.
  • Excellent written, verbal, and presentation communication skills.
  • Deep understanding of branding, consumer behavior, and digital marketing trends.
  • Proficiency in tools like MS Office, Google Workspace, and basic design tools (Canva/Adobe).
  • Proven experience in managing agencies, press, and event coordination.
  • Strategic thinker with strong creative and analytical abilities.
  • Excellent stakeholder management and multitasking skills.

Job Type: Full-time

Pay: ₹50, ₹85,000.00 per month

Ability to commute/relocate:

  • Makarba, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)

Education:

  • Master's (Preferred)

Willingness to travel:

  • 25% (Preferred)

Work Location: In person

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