Marketing Demand Generation Manager

1 week ago

Remote, India Sumeru Inc Full time ₹ 1,00,000 - ₹ 30,00,000 per year

Marketing Demand Generation Manager

Department: Marketing

Reports to: VP of Sales

Type: Full-Time

Position Summary

The Marketing Demand Generation Manager will lead the planning and execution of integrated, multi-channel marketing campaigns aimed at generating high-quality leads and revenue opportunities. This individual will be deeply experienced with tools like ZoomInfo and Salesloft, and will bring strong familiarity with marketing in the BPO sector. The ideal candidate is a proactive, analytical marketer who understands how to build programs that convert.

Channel Strategy

  • Develop and manage campaigns across multiple channels including digital advertising, social media, events, and email.
  • Collaborate with internal teams to create relevant messaging and offers that resonate with our BPO target audience.

Analytics & Reporting

  • Monitor KPIs and provide detailed reporting on campaign performance and funnel progression.
  • Work closely with the sales team to optimize the lead handoff process and ensure proper attribution.

Collaboration

  • Align closely with Product Marketing, Sales, and Content teams to ensure messaging consistency.
  • Support ABM (Account-Based Marketing) efforts targeting strategic enterprise accounts.

Qualifications

  • 5+ years of experience in B2B demand generation or marketing roles, with a proven track record of success.
  • 2–3 years of hands-on experience using ZoomInfo and Salesloft to drive pipeline development.
  • 3+ years of experience in the BPO industry, with an understanding of global outsourcing dynamics.
  • Strong knowledge of email marketing, automation tools, and digital marketing techniques.
  • Results-oriented with strong analytical skills and attention to detail.
  • Exceptional communication, project management, and organizational skills.

Must Have Additional Experience

  • Experience with HubSpot or Odoo for CRM and marketing automation.
  • Proficiency in running paid campaigns on LinkedIn Ads and Google Ads.
  • Familiarity with Account-Based Marketing (ABM) strategies and tools.
  • Background in lead scoring models and nurture workflows to increase conversion efficiency.

What We Offer

  • Competitive compensation with performance-based bonuses
  • Remote flexibility and work-life balance
  • High-growth, collaborative environment
  • Opportunity to make a meaningful impact in a scaling company

Job Type: Contractual / Temporary

Pay: ₹1,000, ₹3,000,000.00 per year

Benefits:

  • Flexible schedule

Experience:

  • ZoomInfo: 3 years (Required)
  • Salesloft : 3 years (Required)
  • BPO industry, : 3 years (Required)
  • HubSpot or Odoo : 3 years (Required)
  • B2B demand generation : 5 years (Required)

Work Location: Remote

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